ex­am­ple of what un­der­stand­ing cus­tomer data, can achieve.

“It shows we understand the en­vi­ron­ment in which you do your bank­ing and in which you live,” says Olivier. “In essence it’s us putting to­gether your de­sired life­style with the best fa­cil­i­ta­tors of that life­style and in­cen­tivis­ing you to keep on liv­ing that life.”

DIY so­lu­tions are also play­ing a part as bank­ing steps into the fu­ture. Through their on­line fund switch­ing tool, ASB’s on­line Ki­wiSaver ac­cess gives cus­tomers the abil­ity to move their money be­tween funds and mon­i­tor move­ments in their bal­ance; Card Con­trol, via the ASB Mo­bile app, al­lows cus­tomers to man­u­ally man­age their credit or debit card func­tion­al­ity by lock­ing or un­lock­ing a range of pay­ment types should a card be mis­placed or lost.


It’s es­ti­mated that by 2020, 80 per­cent of the world’s pop­u­la­tion will have a smart­phone or wear­able which will en­able them to carry out on­line bank­ing trans­ac­tions. An app will turn a mo­bile into a mo­bile wal­let, the dig­i­tal equiv­a­lent of that bulging phys­i­cal ac­ces­sory we all cart around, and trans­form the way we pay for goods and ser­vices.

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