Dealing with another quake aftermath
This month’s cover story is a little different to the sorts of stories we normally carry on the front of the magazine.
It’s not a sexy new tech start-up, nor an entrepreneur who’s defying the odds in terms of growth, adversity or market share.
It’s a Wellington-based commercial property development firm that has been quietly bringing much-needed office buildings up to the very latest building standards, and like much of Wellington’s business community in the CBD, still having to deal with the aftermath of last November’s Kaikoura earthquake.
Refurbishing commercial high-rise buildings is a tough industry to be involved in – especially one in a city that’s located on a major fault line. It’s riddled with challenges and compliance hurdles, and not a place for the faint-hearted.
Our story on Cornerstone Partners and its CEO Andrew Cotterrell puts a human face to the industry and reminds us that in such a high-stakes business it is important to uphold a reputation and protect the brand.
Putting his face on our cover was a gutsy decision by Cotterrell, and I trust you’ll find their story inspirational and definitely illuminating and informative.
In the meantime, let’s hope all those Wellington businesses and organisations disrupted by the earthquake will soon be back in ‘business as normal’ mode.
As always, I welcome your feedback on the magazine’s contents, and remind you that I’m always open to story suggestions. Just drop me an email at the address below.
If you’re a regular reader of this magazine you may have noticed that there is no longer a ‘Marketing Maestro’ column by Brian H Meredith. Unfortunately poor health has forced Brian to finally close the curtain on what must be one of this country’s longest running series of columns on the discipline of customer-centric marketing.
Like many readers, I shall miss Brian’s insightful and thought-provoking comments each month. It was an absolute pleasure to pass on his deep knowledge of the subject.
Our heartfelt thanks, Brian, from the whole team at NZBusiness, for your dedicated contribution to this publication over the years.