STO­RY­TELLING POWER AM­PLI­FIES SUC­CESS

NZ Business - - BRIEFCASE - www.aam­plify.part­ners

brand strate­gists, Aam­plify, have be­come a suc­cess story in their own right by shar­ing the sto­ries of oth­ers. The com­pany has grown from just five staff to over 25 in only four years with rep­re­sen­ta­tion in Auck­land, Syd­ney and Mel­bourne.

Aam­plify’s rapid growth has ne­ces­si­tated the re­cent ad­di­tion to the team of Si­mon Shaw, who has taken up the newly cre­ated role of client mar­ket­ing di­rec­tor.

Shaw hails from a B2B mar­ket­ing back­ground with over 18 years’ ex­pe­ri­ence on both client and agency side. He will man­age cam­paign strat­egy for cus­tomers across both sides of the Tas­man. He aims to en­hance their busi­ness suc­cess with a di­verse range of new dig­i­tal ser­vices to de­liver on Aam­plify’s prom­ise of busi­ness trans­for­ma­tion through brand ac­ti­va­tion.

Aam­plify MD, Sa­muel Wil­liams, is quick to at­tribute the com­pany’s pos­i­tive growth to the lead­er­ship and guidance of client part­ner, War­wick Grey. Hav­ing held an im­pres­sive reper­toire of se­nior roles, Grey has op­er­ated at the pulse of the New Zealand and Aus­tralian IT in­dus­try for the last 25 years, ac­cu­mu­lat­ing a wealth of ex­pe­ri­ence and knowl­edge.

“Our busi­ness has flour­ished over the past four years and I think it is im­por­tant to stop, take stock and cel­e­brate tri­umphs,” says Wil­liams. “Our com­pany’s achieve­ments can be at­trib­uted to hav­ing a great team of pas­sion­ate, au­then­tic sto­ry­tellers who cre­ate unique propo­si­tions for our clients. War­wick has been in­stru­men­tal in our suc­cess, both here and off­shore and adding Si­mon to the mix will al­low us to of­fer our clients an even greater depth of mar­ket­ing ex­per­tise.”

WAR­WICK GREY (LEFT) AND SI­MON SHAW.

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