NZ Business - - INSPIRATION -

• In­di­vid­u­als have their IdealCup filled at a

favourite café, in lieu of a dis­pos­able cup. • Cafes brand their IdealCups to sell to cus­tomers – cre­at­ing brand aware­ness and cus­tomer loy­alty. • The CupCy­cling Pro­gramme al­lows cafés to ‘own’ a nom­i­nal num­ber of IdealCups. Cus­tomers pay a ‘bond’ to use one with a re­cy­clable or com­postable take­away lid. When the cus­tomer re­turns their used IdealCup for wash­ing they re­ceive their next cof­fee in a clean one. • IdealCups pro­vide a cost ef­fec­tive, eco-friendly, un­break­able so­lu­tion for busi­ness and cor­po­rate kitch­enettes; re­duc­ing the num­ber of dis­pos­able cups in the waste-stream. Over a two-week trial Unisys New Zealand re­duced over­all dis­pos­able cup wastage to its head of­fice wastestream by 87 per­cent – sim­ply by staff us­ing re­us­able IdealCups in lieu of dis­pos­able cups. • The ideal branded, cus­tomised, pro­mo­tional prod­uct or client gift. • Per­fect for zero waste events. Ninety per­cent of teams sur­veyed at the 2014 Ox­fam Trail­walker week­end used re­us­able cups, re­sult­ing in a 37.5 per­cent re­duc­tion in to­tal land­fill waste.

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