THE IDEALCUP’S MANY USES:
• Individuals have their IdealCup filled at a
favourite café, in lieu of a disposable cup. • Cafes brand their IdealCups to sell to customers – creating brand awareness and customer loyalty. • The CupCycling Programme allows cafés to ‘own’ a nominal number of IdealCups. Customers pay a ‘bond’ to use one with a recyclable or compostable takeaway lid. When the customer returns their used IdealCup for washing they receive their next coffee in a clean one. • IdealCups provide a cost effective, eco-friendly, unbreakable solution for business and corporate kitchenettes; reducing the number of disposable cups in the waste-stream. Over a two-week trial Unisys New Zealand reduced overall disposable cup wastage to its head office wastestream by 87 percent – simply by staff using reusable IdealCups in lieu of disposable cups. • The ideal branded, customised, promotional product or client gift. • Perfect for zero waste events. Ninety percent of teams surveyed at the 2014 Oxfam Trailwalker weekend used reusable cups, resulting in a 37.5 percent reduction in total landfill waste.