STEPH AND NICK’S 4 TOP TAKEAWAYS:
1 IF YOU THINK YOU HAVE A GOOD IDEA, PURSUE IT. You'll have to work hard and have loads of tenacity, patience and perseverance. It's worth it! 2 THINK OUTSIDE THE BOX. Differentiate yourself from the crowd and ensure, as in our case, your product is actually doing what it says it will, not only as a product but as a solution. 3 GET HELP EARLY. We self-funded and probably should have sought more financial or incubator support and marketing direction earlier. 4 EDUCATE POTENTIAL CUSTOMERS. If we didn't share our entire story and educate prospects on all the merits and uses of our product, we’d just be selling another plastic cup!