NZ Business - - INSPIRATION -

1 IF YOU THINK YOU HAVE A GOOD IDEA, PUR­SUE IT. You'll have to work hard and have loads of tenac­ity, pa­tience and per­se­ver­ance. It's worth it! 2 THINK OUT­SIDE THE BOX. Dif­fer­en­ti­ate your­self from the crowd and en­sure, as in our case, your prod­uct is ac­tu­ally do­ing what it says it will, not only as a prod­uct but as a so­lu­tion. 3 GET HELP EARLY. We self-funded and prob­a­bly should have sought more fi­nan­cial or in­cu­ba­tor sup­port and mar­ket­ing di­rec­tion ear­lier. 4 ED­U­CATE PO­TEN­TIAL CUS­TOMERS. If we didn't share our en­tire story and ed­u­cate prospects on all the mer­its and uses of our prod­uct, we’d just be sell­ing an­other plas­tic cup!

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