JA­SON’S TOP 2 TIPS FOR EX­PORTERS:

NZ Business - - THE INTERVIEW -

• If pos­si­ble, con­trol the dis­tri­bu­tion chain your­self. You may need to run at a loss for a while, but it means you can com­pete at the right price in the mar­ket, es­pe­cially if you're an FMCG. • Oth­er­wise choose a dis­trib­u­tor that has demon­strated suc­cess with a sim­i­lar prod­uct or within the right chan­nels for you, and talk to them openly about costs – theirs and yours.

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