NZ Business - - SNIPPETS - www.blom­fiel­d­

COM­ING FROM five gen­er­a­tions of car­toon­ists, Dar­ren Blom­field is build­ing a niche busi­ness as a cor­po­rate events car­toon­ist.

Dar­ren has pur­sued his car­toon­ing and il­lus­trat­ing am­bi­tions for more than 35 years and is now re­al­is­ing his dream as a press car­toon­ist and event car­toon­ist, and con­tin­u­ing the Blom­field le­gacy.

From small in­ti­mate cor­po­rate func­tions to large busi­ness sem­i­nars and trade shows, he is bring­ing his ar­ti­san skill to a con­tem­po­rary new mar­ket. En­gag­ing with clients and cus­tomers alike, he adds a unique form of en­ter­tain­ment which is grow­ing in pop­u­lar­ity.

Dar­ren’s clients so far have in­cluded Dolce & Gab­bana, Mas­ter Elec­tri­cians, NIB and Eb­bett Volk­swa­gen. He is also a pub­lished press car­toon­ist for the Times news­pa­pers in East Auck­land.

His am­bi­tion is to il­lus­trate chil­dren’s books; to bring laugh­ter and joy through the sim­ple, en­gag­ing process of draw­ing.

Dar­ren is also de­vel­op­ing his medium by util­is­ing mod­ern dig­i­tal tech­nol­ogy (iPad and Wa­com tablet) and wants to spe­cialise in live pre­sen­ta­tion draw­ing, by il­lus­trat­ing in real-time for speak­ers at sem­i­nars.

For Dar­ren it’s all about “fol­low­ing the dream”.

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