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AS NEW ZEALAND en­ters a pe­riod of eco­nomic un­cer­tainty, busi­nesses brace them­selves.

Sales per­for­mance is go­ing to be key to weath­er­ing what’s com­ing – how­ever good in­ten­tions and the oc­ca­sional flurry of sales ac­tiv­ity will only get you so far; good re­sults take time and ef­fort.

Suc­cess in sales is about dis­ci­pline; it’s not sexy but it’s true. It re­quires get­ting your mind right, build­ing mo­men­tum and de­vel­op­ing mas­tery through con­tin­ual im­prove­ments. Put sim­ply, it’s about do­ing the right things, the right way, at the right times.

Hav­ing spent two decades in a va­ri­ety of dif­fer­ent sales roles – and set­ting new records in the gru­elling world of ad­ver­tis­ing sales dur­ing the GFC – no one un­der­stand this like Lo­gan Wedg­wood.

“Dis­ci­pline didn’t come easily to me, but I had to de­velop it to get re­sults,” Lo­gan ex­plains.

“The penny dropped when a friend and fel­low busi­ness owner who was fac­ing a sales slump said to me: ‘Mate, I just don’t know what to do.’ I did though. It was through putting in place the struc­ture he needed to suc­ceed that Three­fold was born.”

Now Lo­gan’s made it his mis­sion to help busi­ness own­ers, and their sales­peo­ple, make more sales through his Three­fold app.

So much more than just a sales ac­count­abil­ity tool, the Three­fold app teaches the key com­po­nents of best prac­tice sales ac­tiv­ity through the use of daily habit build­ing dash­boards. “There are no sil­ver bul­lets in sales, but Three­fold makes it sim­ple to start build­ing the right habits,” Wedg­wood says.

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