NEW BUSINESS TACKLES MESSY PROBLEM
WHEN WEST AUCKLAND mum Maureen Addis was pregnant and studying she found it increasingly hard to lean down and pick up cables for her laptop, printer and to charge her phone.
Frustrated with messy cables slipping off her desk, she came up with a solution that she’s now marketing to others wanting to eliminate cable clutter from their lives.
“I asked my husband Scott, who has a cutting business, to help me design a cable holder I could attach to my desk. We fine-tuned it several times and then friends said, ‘You should sell those!”
Today Maureen is selling a range of designer Cable Camel products. Cable Camel is made of firm EVA foam with self-adhesive backing and has multiple uses.
The product comes in different lengths and hole sizes for varying sized cables and can be cut down to size, not only to help sort workplaces but homes as well.
Maureen also designed Cable Camel’s branding and packaging.
“I’m proud to have created a product that’s New Zealand made and patented,” she says. “We can deliver across the country and worldwide. For bigger orders we can customise the product to clients’ requirements.”
The range starts from just $5.90 – and she’s determined Cable Camel will continue to be made in New Zealand. “I love the fact that I’m now helping other ‘ OCD people’ like me who insist on tidy and organised areas!”
She says she is living proof that a stay-at-home mum can identify a problem, come up with a great solution then market it online around the globe.