5+ A Day teams up with New Zealand Foot­ball

NZ Grower - - NEWS -

Glob­ally, foot­ball boasts more than 275 mil­lion play­ers and is the num­ber one team sport in New Zealand. 5+ A Day aims to help New Zealand Foot­ball con­tinue to boost the num­ber of Kiwi ju­nior play­ers. Around 64,000 chil­dren are cur­rently en­rolled in the ju­nior foot­ball pro­gramme, which op­er­ates in over 400 pri­mary schools, and has more than 1,000 coach­ing staff and vol­un­teers. The pro­gramme will now be called, 5+ A Day Foot­ball In Schools. 5+ A Day Gen­eral Man­ager, Paula Dudley, said the one-year deal aligns well with 5+ A Day’s healthy eat­ing and life­style mes­sages, and also fits with ini­tia­tives in the govern­ment’s Child­hood Obe­sity Plan. “Child­hood obe­sity is a se­ri­ous health is­sue that the govern­ment is ad­dress­ing through a se­ries of ini­tia­tives, which in­clude phys­i­cal ac­tiv­ity and nutri­tion in­ter­ven­tions for fam­i­lies,” Paula said. “The new part­ner­ship will sup­port schools in teach­ing healthy life­styles in a fun and ac­tive way, and re­in­force with chil­dren that fresh fruit and veg­eta­bles are ex­cel­lent for fu­elling par­tic­i­pa­tion in sports. We are look­ing for­ward to work­ing along­side New Zealand Foot­ball to pro­mote th­ese mes­sages.” The part­ner­ship will see the two or­gan­i­sa­tions work­ing to­gether to pro­duce a cur­ric­ula-linked re­source for teach­ers. New Zealand Foot­ball’s Di­rec­tor of Com­mu­nity Foot­ball, Cam Mitchell, said the part­ner­ship is an ex­cit­ing new ini­tia­tive. “Our Foot­ball In Schools pro­gramme of­fers chil­dren new op­por­tu­ni­ties to get ac­tive through foot­ball and pro­vides schools with prac­ti­cal sup­port with de­liv­ery. “5+ A Day is a well-known Kiwi brand that is syn­ony­mous with healthy eat­ing and it’s great that we can now of­fer a com­plete pack­age to schools. With the sup­port of 5+ A Day we are able to get more kids kick­ing foot­balls be­fore, dur­ing and af­ter school.” New Zealand Nutri­tion Foun­da­tion chief ex­ec­u­tive, Sue Pol­lard, said chil­dren play­ing sports and good nutri­tion go hand-in-hand. “Th­ese are both healthy pur­suits that can hold chil­dren in good stead as they grow older,” she said. “Fresh fruit and veg­eta­bles are the per­fect snack for ac­tive chil­dren and con­tain im­por­tant nu­tri­ents to help them re­cover af­ter sport. Pro­mot­ing health and nutri­tion through sport is an im­por­tant way to keep chil­dren fit and well.” About the 5+ A Day Char­i­ta­ble Trust The 5+ A Day Char­i­ta­ble Trust was formed in 2007 with the ben­e­fi­cia­ries be­ing the chil­dren of New Zealand. The Trust is com­mit­ted to in­creas­ing the con­sump­tion of fresh fruit and veg­eta­bles for bet­ter health in all New Zealan­ders. 5+ A Day fo­cuses its work in the education set­ting. Cur­ric­ula-linked re­sources pro­mot­ing aware­ness, un­der­stand­ing and knowl­edge of the im­por­tance of eat­ing 5+ A Day are pro­duced and dis­trib­uted free to ed­u­ca­tors.

____________________________________________________________ The 5+ A Day Char­i­ta­ble Trust is the new part­ner for New Zealand Foot­ball’s na­tion­wide school pro­gramme.

5+ A Day mas­cot, Fredge, with pupils at Daw­son Pri­mary in Auck­land, which is one of the schools par­tic­i­pat­ing in the 5+ A Day Foot­ball In Schools pro­gramme.

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