The way of the future
Local and overseas speakers envisioning what they see as the way to the future.
Ian Proudfoot, global head of agribusiness for KPMG, said there is an international trend towards a totally personalised food experience which can already be seen in the United States company Sprig ( www.sprig.com), which promises to deliver healthy, organic meals to consumers in compostable containers in 15 minutes. “There will be natural and novel parts of food supply in the future,” he said. “We have got to play in both parts.” While New Zealand primary production has strengths such as a good geographic position, low corruption, ease of doing business, high education participation and a good quality of life, it also has weaknesses, such as an undeveloped innovation system to put new ideas and technologies into practice, and no truly international city.
Educational attainment is ranked low in New Zealand by the OECD (Organisation for Economic Co- operation & Development). Incomes are low and businesses are too small in scale to interest overseas companies. New Zealand should rather concentrate on niche markets, and to this end the internet can be harnessed both to communicate a marketing story and then to facilitate efficient product distribution.
_____________________________________________________________ There was plenty of food for thought for the fruit and vegetable industries at the recent Beyond the Line of Sight Conference in Auckland, with a range of local and overseas speakers envisioning what they see as the way to the future.
Two key groups are growing rapidly: urban dwellers and people over 65. The urban population is looking for quick and convenient ways to buy food