The way of the fu­ture

NZ Grower - - CONTENTS - By Glenys Chris­tian

Lo­cal and over­seas speak­ers en­vi­sion­ing what they see as the way to the fu­ture.

Ian Proud­foot, global head of agribusi­ness for KPMG, said there is an in­ter­na­tional trend to­wards a to­tally per­son­alised food ex­pe­ri­ence which can al­ready be seen in the United States com­pany Sprig (, which prom­ises to de­liver healthy, or­ganic meals to con­sumers in com­postable con­tain­ers in 15 min­utes. “There will be nat­u­ral and novel parts of food sup­ply in the fu­ture,” he said. “We have got to play in both parts.” While New Zealand pri­mary pro­duc­tion has strengths such as a good geo­graphic po­si­tion, low cor­rup­tion, ease of do­ing busi­ness, high education par­tic­i­pa­tion and a good qual­ity of life, it also has weak­nesses, such as an un­de­vel­oped in­no­va­tion sys­tem to put new ideas and tech­nolo­gies into prac­tice, and no truly in­ter­na­tional city.

Ed­u­ca­tional at­tain­ment is ranked low in New Zealand by the OECD (Or­gan­i­sa­tion for Eco­nomic Co- op­er­a­tion & De­vel­op­ment). In­comes are low and busi­nesses are too small in scale to in­ter­est over­seas com­pa­nies. New Zealand should rather con­cen­trate on niche mar­kets, and to this end the in­ter­net can be har­nessed both to com­mu­ni­cate a mar­ket­ing story and then to fa­cil­i­tate ef­fi­cient prod­uct dis­tri­bu­tion.

_____________________________________________________________ There was plenty of food for thought for the fruit and veg­etable in­dus­tries at the re­cent Be­yond the Line of Sight Con­fer­ence in Auck­land, with a range of lo­cal and over­seas speak­ers en­vi­sion­ing what they see as the way to the fu­ture.

Two key groups are grow­ing rapidly: ur­ban dwellers and peo­ple over 65. The ur­ban pop­u­la­tion is look­ing for quick and con­ve­nient ways to buy food

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