Reach­ing a wider au­di­ence ___________________ ▴

New ways are be­ing found to reach a broader au­di­ence with the mes­sage that pota­toes are con­ve­nient, ver­sa­tile, nu­tri­tious and sus­tain­able.

NZ Grower - - Election 2017 -

Carmel Ire­land from 5+ A Day said the new tele­vi­sion ad­ver­tis­ing cam­paign to be launched in Novem­ber will fea­ture pota­toes and their health ben­e­fits along with serv­ing ideas.

“There will be a whole lot of feel­ings around spring and new begin­nings,” she said.

Food blog­gers, Ju­lia and Libby, who have 125,000 fol­low­ers on Face­book and In­sta­gram will be fea­tured, pro­vid­ing ideas on how to use pota­toes and say­ing how great they taste. A re­cent recipe which they fea­tured on so­cial me­dia us­ing smashed pota­toes with pesto gained a large au­di­ence.

While 5+ A Day has 87% aware­ness amongst the gen­eral pop­u­la­tion there are a lot of re­cent im­mi­grants who have not grown up with that mes­sage, so new ways have to be found to com­mu­ni­cate with them.

The Novem­ber cam­paign will also in­volve a mail-out to schools, in­clud­ing a wall plan­ner and recipes us­ing pota­toes which could be in­cluded in school news­let­ters.

Carmel Ire­land.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.