Get out there and shine _______________________________

Busi­nesses need to re­mem­ber they are not only trading and op­er­at­ing in New Zealand but on the global stage, key­note speaker Martin Sned­den told the Pota­toes New Zealand Con­fer­ence.

NZ Grower - - Election 2017 -

“You’ve got to have the con­fi­dence to go out there and shine,” he said.

“You’re an im­por­tant part of the econ­omy and it’s im­por­tant that you grow in­ter­na­tion­ally.”

The for­mer lawyer and world class crick­eter talked of the chal­lenge, as chief ex­ec­u­tive of Rugby New Zealand, of stag­ing the 2011 Rugby World Cup.

“We built it from a rugby story to a com­mu­nity story be­cause there was a sta­dium of four mil­lion hosts,” he said.

De­ci­sions had to be made which were con­sis­tent with that story but al­lowed lo­cal com­mu­ni­ties to bring them­selves alive in their own way.

“The potato in­dus­try has had a lot of suc­cess but you have to be as­pi­ra­tional to grab hold of it,” he said.

It will take courage, de­ter­mi­na­tion and re­silience to make sure those through­out the in­dus­try have a story that is con­sis­tent and easy for peo­ple to iden­tify with.

“It won’t go in a straight line but you can take con­fi­dence from the in­cred­i­bly strong plat­form you’ve al­ready got.”

▴ Martin Sned­den. _______________

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