Online building blocks
Use Facebook. It took 18 months to build our Facebook followers to about 7000. We weren’t buying fans or putting money in; it just grew organically. This audience gave us the foundation upon which to build the website. Don’t underestimate the power of social media – it provides the connection to an audience of like- minded people. We’ve now started investing money into Facebook. Ask for help. We couldn’t have done it without lawyers, accountants and a web developer. We made sure we set the foundations before getting too big. We’ve had to invest, but it’s worth it in the long run. Until recently it was an expensive hobby, now it’s a business. Set the tone. We’ve kept our writing casual – like we are chatting to our friends. It’s a community. We try to make sure the posts benefit people – they want to feel they’ve gained something. Just do it. Anything is possible. Now that we have people signing up and putting their trust in us it makes it real. We are starting to realize that we’ve created a business from what was just a Facebook page.