On­line build­ing blocks

NZ Life & Leisure - - Country Life -

Use Face­book. It took 18 months to build our Face­book fol­low­ers to about 7000. We weren’t buy­ing fans or putting money in; it just grew or­gan­i­cally. This au­di­ence gave us the foun­da­tion upon which to build the web­site. Don’t un­der­es­ti­mate the power of so­cial me­dia – it pro­vides the con­nec­tion to an au­di­ence of like- minded peo­ple. We’ve now started in­vest­ing money into Face­book. Ask for help. We couldn’t have done it with­out lawyers, ac­coun­tants and a web de­vel­oper. We made sure we set the foun­da­tions be­fore get­ting too big. We’ve had to in­vest, but it’s worth it in the long run. Un­til re­cently it was an ex­pen­sive hobby, now it’s a busi­ness. Set the tone. We’ve kept our writ­ing ca­sual – like we are chat­ting to our friends. It’s a com­mu­nity. We try to make sure the posts ben­e­fit peo­ple – they want to feel they’ve gained some­thing. Just do it. Any­thing is pos­si­ble. Now that we have peo­ple sign­ing up and putting their trust in us it makes it real. We are start­ing to re­al­ize that we’ve cre­ated a busi­ness from what was just a Face­book page.

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