BEYOND CLOTHIN G& CARPETS
While premium New Zealand merino wool is now well- known for its use in high- end clothing brands like Icebreaker, Untouched World and, more recently, Allbirds shoes, Lanaco is targeting the healthcare market.
The Astino breed was developed specifically for products like its signature Helix Filter, the key component in an anti- pollution facemask launched in several Asian countries. The Healthy Breath MEO masks, co- designed with fashion designer Karen Walker, are as far from a roll of carpet as you can get.
Kiwi home-ventilation company Unovent also uses Lanaco’s wool filters to help people breathe more easily. Unovent started working with Lanaco in late 2017, adding the wool filters as a last line of defence for allergy sufferers and managing director John Wadsworth says the woollen filters are a “game changer” for people with respiratory health issues.