You win World Time Attack and everyone knows — worldwide
You can become a victim of your own success, that’s true, and I guess the Australians have really embraced what we are doing. Someone from Queensland can spend an entire year building a car, and then stick it on a trailer and tow it 10 hours down the road, which is a lot easier than loading it in a container and shipping it around the world. I guess that is the case, and when I walk down pit lane now and see banks of computers and ex-F1 engineers in some garages, you start to say, yes, it’s got pretty advanced. You’re always going to have that problem, anything successful, especially in motor sport, people are going to push that envelope. Yeah, that’s a really interesting question, and, to be honest, $300,000 is probably well on the lighter side, especially with the pro cars. Even some of the top open-class cars are spending that sort of money nowadays. What do I think? It is that we offer the opportunity to come and be a rock star for one weekend of the year, and then you can go back to your normal life. We offer the opportunity to express engineering freedoms that no other class does, and it’s that whole carnival atmosphere. People come to that event and they are embraced in it. Whereas people can go and race a spec class, like Carrera Cup, say — not that there is anything wrong with it, but tell me who won Carrera Cup this year? I bet you wouldn’t know, whereas you win World Time Attack and everyone knows — worldwide. From that standpoint, there is the opportunity to make yourself famous throughout the world, which in turn has the opportunity to attract sponsors, so I can’t put my finger on any one thing, but certainly all those things add up. Most teams turn it into a holiday — they come down for week, have a few beers with their mates on Tuesday, and then go run their favourite motor sport event for a weekend. Most certainly. To run any tier-one category these days, regardless of what your budget is, the commitment of resources and manpower is a full-time job, whereas with this you can do it on the side. You can go testing for a few weekends, then come to Sydney and have a really good crack at it.