Top town Hamilton saw 90 per cent of its sales made through the kiosk, so it’s definitely been a hit in there
That’s why the concept is proving very popular, as DTM’s Sales and Marketing Manager Brendon Tordoff explained: “The kiosks have been in the pipeline for nearly two years. We installed the first trial unit in store at Top Town Hamilton a year-and-a-half ago, to put it to the test and ensure it would last. Top Town saw 90 per cent of its sales made through the kiosk, so it’s definitely been a hit in there.”
The true star of the kiosks is actually DTM’s fitment guide — the difference being that, unlike many companies that purchase their fitment data from overseas, DTM’s was painstakingly built by them for the New Zealand market. And being online allows it to be updated on a near-daily basis.
“Many years ago we ran on spreadsheets like most wholesalers do, but in doing that you keep making the same mistakes, supplying the wrong wheels time and time again, as no one was tweaking the data. It was a nightmare. Now, everyone works off one online fitment guide, from the retailer to our call centre staff. Whenever we tweak it, or add a new vehicle, each kiosk instantly receives it.” Brendon continues. “But, as cars are changing rapidly, it's extremely hard to keep on top of it.”
While the kiosk concept is nothing new in other retail sectors, it’s a first for the wheel market, and will change the wheel buying experience for the better, especially those in the smaller centres as it opens up a wider range of wheels to the consumer not lucky enough to live near one of the larger retailers which may have hundreds of wheels on display. So, the next time you wander into a DTM retailer, let your fingers do the searching and take the pain outta choosing your next wheels.