Top town Hamil­ton saw 90 per cent of its sales made through the kiosk, so it’s def­i­nitely been a hit in there

NZ Performance Car - - Inside Line -

That’s why the con­cept is prov­ing very pop­u­lar, as DTM’s Sales and Mar­ket­ing Man­ager Bren­don Tord­off ex­plained: “The kiosks have been in the pipe­line for nearly two years. We in­stalled the first trial unit in store at Top Town Hamil­ton a year-and-a-half ago, to put it to the test and en­sure it would last. Top Town saw 90 per cent of its sales made through the kiosk, so it’s def­i­nitely been a hit in there.”

The true star of the kiosks is ac­tu­ally DTM’s fit­ment guide — the dif­fer­ence be­ing that, un­like many com­pa­nies that pur­chase their fit­ment data from over­seas, DTM’s was painstak­ingly built by them for the New Zealand mar­ket. And be­ing on­line al­lows it to be up­dated on a near-daily ba­sis.

“Many years ago we ran on spread­sheets like most whole­salers do, but in do­ing that you keep mak­ing the same mis­takes, sup­ply­ing the wrong wheels time and time again, as no one was tweak­ing the data. It was a night­mare. Now, ev­ery­one works off one on­line fit­ment guide, from the re­tailer to our call cen­tre staff. When­ever we tweak it, or add a new ve­hi­cle, each kiosk in­stantly re­ceives it.” Bren­don con­tin­ues. “But, as cars are chang­ing rapidly, it's ex­tremely hard to keep on top of it.”

While the kiosk con­cept is noth­ing new in other re­tail sec­tors, it’s a first for the wheel mar­ket, and will change the wheel buy­ing ex­pe­ri­ence for the bet­ter, es­pe­cially those in the smaller cen­tres as it opens up a wider range of wheels to the con­sumer not lucky enough to live near one of the larger re­tail­ers which may have hun­dreds of wheels on dis­play. So, the next time you wan­der into a DTM re­tailer, let your fin­gers do the search­ing and take the pain outta choos­ing your next wheels.

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