GIVE THEM SOMETHING TO TALK ABOUT
Ireally should be used to it now, but every time the terms ‘ boy racer’ or ‘ car enthusiast’ are mentioned on the six o’clock news, I cringe and think: what now?! It’s been going on since the dawn of automotive modifications, and, for our generation and our Japanese machines, it’s an ongoing struggle. It seems that we’ll just be getting over one mainstream media fire when another is lit and a drum of methanol is poured on top. Whether it’s a skid/drift vid that some news agency’s intern has pulled off Facebook or Instagram, or some dickhead in a non-modified car just causing trouble late at night, or roads that are constantly tagged up day and night, all of this bad press has an impact on our scene that reaches far beyond what most realize. I’ve had councils laugh at me on the phone, police sergeants deny permission for hardparks, even angry business owners pulling out of any association with NZPC following such bad press.
And it clearly pisses off those who love cars and stay on the right side of the law (for the most part). But no matter how much we complain, write about it, or post on social media expressing our disdain for this action, I doubt it’s really going to have the effect that we all wish it would — as the only ones listening are likely others in the same boat. So, I’m going to propose a different angle to take (note I’m not calling it a solution, because it is not). What I’m proposing is to fill the mainstream media with more positive than negative press, and attempt to effect change around the negative persona associated with ‘boy racers’ or ‘car enthusiasts’.
What we need is plenty of good PR to begin circulating, and the only way that I can see this happening is for us all to part take in a little bit of selfless labour, effort, and collective thinking. If there is one thing that the media loves more than a bad-boy story, it’s a bad-boy-doing-good story. So this is a call to action; I’m putting the power in your hands to get out there and partake in little bit of charity for your local community. Get together with your club/mates, throw a gold-coin cruise, a toy run, organize a car wash, throw a charity hardpark, hell, even fire up the barbecue at Bunnings. If every clique of ‘boy racers’ or ‘car enthusiasts’ organized something small in their town or city, the combined impact it could have, not only for the selected charities, but on our own public image could be hugely significant.
It’s time that we showed that we are not all not a bunch of antisocial criminals out to cause trouble and put the public at risk. So, that next time the inevitable happens, we will have some good press to fall back on. But I get it, organizing anything like this might seem daunting, so if anyone is serious about making an impact in the positive light don’t hesitate to let me know how NZ Performance Car can help you. Let’s do some good and let the wider community know that, when it boils down, most of us are really just GCs who love cars!