The Po­ten­tial Ar­rival of Ama­zon as a Broad­cast Rights Bid­der

NZ Rugby World - - 2017 The Year In Review -

Sky have had ex­clu­sive rights to New Zealand rugby since 1996. They have done a su­perb job and while there is clearly an anti-Sky thing go­ing on in some quar­ters of the me­dia, we here at NZ Rugby World don’t have any time for that.

We are not anti-Sky but can see that the pos­si­ble en­try of the enor­mously wealthy Ama­zon into the broad­cast rights mar­ket could be hugely ben­e­fi­cial for the All Blacks and great for con­sumers.

It could also be great for Sky as Ama­zon are most likely only in­ter­ested in own­ing in­ter­na­tional dig­i­tal rights to the All Blacks.

And how to do we know they may be in­ter­ested? Be­cause they spent this year mak­ing an eight-part be­hind the scenes documentary about the All Blacks that will go to air next year.

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