Satur­day Fe­bru­ary 24 was a big day for Aussie com­pany Iron­man 4x4 and its exclusive New Zealand dis­trib­u­tor, Christchurch-based Ter­raquip NZ. That was the day that Ter­raquip NZ of­fi­cially opened its new, state- of-the-art in­ter­ac­tive 150m2 Iron­man 4x4 show­room at 174 Water­loo Road, Hornby. On dis­play in the new show­room is Iron­man 4x4’s full range of 4WD ac­ces­sories and out­door prod­ucts in­clud­ing bull bars, sus­pen­sion, re­cov­ery gear, lights and camp­ing gear and to say that com­pany di­rec­tor Vince Ri­etveld is proud of it is an un­der­state­ment.

New­est & largest

“We believe this is the new­est and largest 4WD prod­uct show­room in New Zealand where ac­ces­sories can be tested in­clud­ing spot lights, light bars, fridges, com­pres­sors and winches,” he told NZ4WD magazine’s Niki O’Brien a the of­fi­cial open­ing func­tion. The new show­room was of­fi­cially opened with mas­sive

open­ing spe­cials, give­aways, free food and drinks as well as a bouncy cas­tle and en­ter­tain­ment for the kids. Spe­cial guests in­cluded Tom Ja­cob, Man­ag­ing Di­rec­tor, Iron­man 4x4 International, Si­mon Park, Iron­man Aus­tralian Sales Man­ager and Iron­man 4x4 deal­ers from all over New Zealand. Tom Ja­cobs is the man who has taken Iron­r­nan 4x4 from a small, lo­cally-fo­cused $ AUS6 mil­lion com­pany to a truly international one now worth $ AUS160 mil­lion, some­thing he at­tributes to hard work and a strong brand. “A brand is about be­ing au­then­tic. You have to live it, believe in it, nur­ture it, in­vest in it, be de­ter­mined and con­sis­tent. And be cu­ri­ous.” A number of Iron­man 4x4 ve­hi­cles fully kit­ted out with a full range of ac­ces­sories in­clud­ing bull bars, side steps, lights, tents and tool boxes were on dis­play at the of­fi­cial open­ing of the new show­room.

Pho­tog­ra­phy, Mitzi O'Brien

Iron­man 4x4 Man­ag­ing Di­rec­tor Tom Ja­cobs (left) with Ter­raquip NZ com­pany di­rec­tor Vince Ri­etveld.

Bold sig­nage iden­ti­fies new Iron­man 4x4 site in Christchurch’s Hornby.

Dave Kai­jser, Iron­man North Is­land Busi­ness De­vel­op­ment Man­ager, Tony Smith, Iron­man Alexan­dra Iron­man (in green), Si­mon Park, Iron­man Aus­tralian Sales Man­ager, and James Smith, Iron­man Gore dis­trib­u­tor.

Vince Ri­etveld’s own ve­hi­cle, with seven-year-old rooftop tent, much used and still go­ing strong. Pic­tured: Klem Cris­tensen, Iron­man Taupo, Niki O’Brien, NZ4WD and (in rooftop tent) Sharon Chris­tensen, Iron­man Taupo.

Read­ing NZ4WD over jeep are Wayne New­ing from Hawke’s Bay Iron­man 4x4 dealer Ruahine Mo­tors (Waipuk­erau) and John Taal from Mil­ton South Otago Iron­man dealer Stihlshop Mil­ton.

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