Buoyed by market response here to the plus-size 2500 and 3500 models RAM importer, the Ateco Group, is adding the 1500 model to its local ute line-up from the middle of the year.
According to Ateco, the RAM 1500 will enable the company to compete in what is the largest segment of the local ute market for the first time.
The 1500 will complement the RAM 2500 and 3500 range launched in 2015 and which increased its sales by 80 percent in 2017 compared to the previous year according to official MIA figures.
Powered by a class-exclusive 5.7L Hemi V8 ( petrol) engine, the new RAM 1500 will be a formidable competitor, delivering best in class towing, power, cab size and cargo space with a tub length of up to nearly two metres long.
The North American-built RAM 1500 will arrive in Australia as a left-hand drive ( LHD) vehicle then be remanufactured to right hand drive ( RHD) at a purpose built facility in Melbourne.
The chassis and body are first separated before a re-engineered RHD specific steering system is fitted, then a new dashboard which was designed, developed and produced in Australia is installed along with a RHD-specific heating and ventilation system before the body and chassis are re-married to produce the final product.
The work is so substantial that it requires production line levels of quality, fit and finish, and a height of engineering excellence that means it is officially
classed as a remanufactured vehicle, not a conversion. The vehicles are then sent to New Zealand to be sold through the nationwide RAM dealer network and backed by a comprehensive three year/100,000 km warranty.
“The RAM range is remanufactured to meet New Zealand market demands,” says David Smitherman, Chief Executive Officer of the Ateco Group in New Zealand. “This means that the RAM 2500 and 3500 now and from mid-year the 1500, offer a range of unique abilities, be it the towing capacity, the size of the tray or space in the cab and much more that cannot be matched by their rivals and which make them ideal for both business and leisure use in New Zealand. The 2500 and 3500 has introduced RAM to New Zealand; the 1500 will take RAM to a whole new level.”
Full details, pricing and specifications of the 2018 RAM 1500 range for New Zealand will be announced when it goes on sale around the middle of this year.
Since its launch as a stand-alone division of Fiat Chrysler Automobiles in 2009, the RAM Truck brand stands for innovation, capability, efficiency and durability.
The Ateco Group is the sole authorized importer and distributor of RAM Trucks for Australia and New Zealand. RAM Trucks are produced with full volume import approval, meaning they are fully compliant with all Australian Design Rules.
Hemi 5.7L V8 will be serious attraction for many here.