RAM 1500

Buoyed by mar­ket re­sponse here to the plus-size 2500 and 3500 mod­els RAM im­porter, the Ateco Group, is adding the 1500 model to its lo­cal ute line-up from the mid­dle of the year.

NZ4WD - - CONTENTS -

Ac­cord­ing to Ateco, the RAM 1500 will en­able the com­pany to com­pete in what is the largest seg­ment of the lo­cal ute mar­ket for the first time.

The 1500 will com­ple­ment the RAM 2500 and 3500 range launched in 2015 and which in­creased its sales by 80 per­cent in 2017 com­pared to the pre­vi­ous year ac­cord­ing to of­fi­cial MIA fig­ures.

Hemi power

Pow­ered by a class-exclusive 5.7L Hemi V8 ( petrol) en­gine, the new RAM 1500 will be a for­mi­da­ble com­peti­tor, de­liv­er­ing best in class tow­ing, power, cab size and cargo space with a tub length of up to nearly two me­tres long.

The North Amer­i­can-built RAM 1500 will ar­rive in Aus­tralia as a left-hand drive ( LHD) ve­hi­cle then be re­man­u­fac­tured to right hand drive ( RHD) at a pur­pose built fa­cil­ity in Mel­bourne.

The chas­sis and body are first sep­a­rated be­fore a re-en­gi­neered RHD spe­cific steer­ing sys­tem is fit­ted, then a new dash­board which was de­signed, de­vel­oped and pro­duced in Aus­tralia is in­stalled along with a RHD-spe­cific heat­ing and ven­ti­la­tion sys­tem be­fore the body and chas­sis are re-mar­ried to pro­duce the fi­nal prod­uct.

Re­man­u­fac­tured

The work is so sub­stan­tial that it re­quires pro­duc­tion line lev­els of qual­ity, fit and fin­ish, and a height of en­gi­neer­ing ex­cel­lence that means it is of­fi­cially

classed as a re­man­u­fac­tured ve­hi­cle, not a con­ver­sion. The ve­hi­cles are then sent to New Zealand to be sold through the na­tion­wide RAM dealer net­work and backed by a com­pre­hen­sive three year/100,000 km war­ranty.

“The RAM range is re­man­u­fac­tured to meet New Zealand mar­ket de­mands,” says David Smither­man, Chief Ex­ec­u­tive Of­fi­cer of the Ateco Group in New Zealand. “This means that the RAM 2500 and 3500 now and from mid-year the 1500, of­fer a range of unique abil­i­ties, be it the tow­ing ca­pac­ity, the size of the tray or space in the cab and much more that can­not be matched by their ri­vals and which make them ideal for both busi­ness and leisure use in New Zealand. The 2500 and 3500 has in­tro­duced RAM to New Zealand; the 1500 will take RAM to a whole new level.”

Full de­tails, pric­ing and specifications of the 2018 RAM 1500 range for New Zealand will be an­nounced when it goes on sale around the mid­dle of this year.

About RAM

Since its launch as a stand-alone di­vi­sion of Fiat Chrysler Au­to­mo­biles in 2009, the RAM Truck brand stands for in­no­va­tion, ca­pa­bil­ity, ef­fi­ciency and dura­bil­ity.

The Ateco Group is the sole au­tho­rized im­porter and dis­trib­u­tor of RAM Trucks for Aus­tralia and New Zealand. RAM Trucks are pro­duced with full vol­ume im­port ap­proval, mean­ing they are fully com­pli­ant with all Aus­tralian De­sign Rules.

Hemi 5.7L V8 will be se­ri­ous at­trac­tion for many here.

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