Ford’s Ranger ute con­tin­ues to spear­head the brave new world of new ‘car’ regis­tra­tions here in New Zealand. In fig­ures for the first three quar­ters of 2108, re­leased on Oc­to­ber 2 by David Craw­ford, the Chief Ex­ec­u­tive Of­fi­cer of the Mo­tor In­dus­try As­so­ci­a­tion, Ranger re­mains the coun­try’s top-sell­ing in­di­vid­ual model with YTD ( Year To Date) sales of 7430, 1480 more than the sec­ond placed Toy­ota Hilux ( 5950) and 3394 more than the first ‘car,’ Toy­ota’s Corolla ( 4086). Utes are sec­ond only to SUVs (com­bined sales of 48825 YTD for a 41 per­cent share) in pop­u­lar­ity here with com­bined sales of 2 and 4WD ‘Pick Up and Chas­sis Cabs’ ac­count­ing for 31,419 sales so far this year ( end of third quar­ter), or 27 per­cent of all sales. At 13,910 new ve­hi­cle regis­tra­tions in the month of Septem­ber 2018 were down four per­cent ( 597 units) on Septem­ber 2017. Year to date, how­ever, the mar­ket is up by one per­cent (1,161 units) com­pared to the first nine months of 2017.” Toy­ota re­tained the over­all mar­ket leader with 21 per­cent mar­ket share ( 2,944 units), fol­lowed by Ford with 10 per­cent (1,369 units) and Mit­subishi with nine per­cent mar­ket share (1,219 units). Toy­ota re­tained the mar­ket lead for pas­sen­ger and SUV regis­tra­tions with 21 per­cent mar­ket share (1,955 units) on the back of strong ren­tals for the month, fol­lowed by Mazda with nine per­cent ( 812 units) and Mit­subishi with eight per­cent mar­ket share (766 units). In the com­mer­cial sec­tor, Toy­ota re­tained the mar­ket lead with 22 per­cent mar­ket share ( 989 units) fol­lowed by Ford with 20 per­cent ( 901 units) and Mit­subishi third with 10 per­cent mar­ket share ( 453 units).

Top seller. Ford’s Ranger 4x4 ute.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.