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When the price of cig­a­rettes in­creases by $1, there is a 20 per­cent in­crease in rates of quit­ting smok­ing, re­searchers say. The study of Amer­i­can smok­ers found that a $1 in­crease in price was linked to a 7 per­cent re­duc­tion in the risk of heavy smok­ing (10 cig­a­rettes or more a day), and a 35 per­cent re­duc­tion in the av­er­age num­ber of cig­a­rettes smoked by heavy smok­ers.

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