Breath­ing space

Ex­hale. Si­mon James’ new con­cept store in New­mar­ket is a min­i­mal­ist dream­scape.


The new Si­mon James Con­cept Store on the cor­ner of New­mar­ket’s Kent Street and Os­borne Lane, with its mas­sive win­dows and min­i­mal­ist colour pal­ette, is a sponge for light, ev­ery sur­face soft­ened through the all-day sun. A col­lab­o­ra­tive ef­fort be­tween Cheshire Ar­chi­tects and in­te­rior de­signer Ru­fus Knight has given the char­ac­ter build­ing a quiet glory that’s per­fect for show­cas­ing the store’s un­der­stated ranges of home­ware, fash­ion, de­sign, jew­ellery and skin­care. “We love the lo­ca­tion and we re­ally liked the char­ac­ter of the build­ing,” says Si­mon James. Post-ren­o­va­tion, the re­sult is a com­fort­ing min­i­mal­ism that is made to chal­lenge con­ven­tional re­tail for­mats, James says. “We’re all about giv­ing each prod­uct a lit­tle bit of room to breathe, so I guess it was cre­at­ing an en­vi­ron­ment that would al­low that.”

1. James says they had to play around a bit to find the per­fect white for the walls. The pick is a soft white-grey that em­anates duck egg blue tones. “It’s one of those colours where in dif­fer­ent lights, at dif­fer­ent times of the day, there’s dif­fer­ent un­der­tones com­ing through,” says James. ——— 2. The olive green arm­chairs were de­signed by James with the store in mind. “I thought it would be per­fect for the store,” he says of the de­sign, “so we pushed it through [pro­duc­tion] a lit­tle quicker.” Be­tween them sits the solid oak Off­set stool, also by James. On the other side of the room is a long, mus­tard ot­toman (not pic­tured) made specif­i­cally for the new store. ——— 3. The brushed stain­less steel shelv­ing adds a ro­bust­ness to the oth­er­wise del­i­cate in­te­rior. ——— 4. Brushed mar­ble sits in the cen­tre of the room, dou­bling as stor­age and a counter, and feel­ing like a kitchen is­land in some­one’s home. ——— 5. Oak floor­boards were im­ported from Europe and were a start­ing point for the room, in­tro­duc­ing the pal­ette. “We worked up from there,” says James.

2 Kent St, Os­borne Lane, New­mar­ket

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