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A study in 23 Euro­pean coun­tries sug­gests that bar­gain cig­a­rettes lead to an in­crease in in­fant mor­tal­ity. If there had been no cheap cig­a­rettes avail­able, 3,195 more deaths could have been avoided. “Tobacco com­pa­nies can load price in­creases onto pre­mium brands and sell cheaper cig­a­rettes at a loss so that poor peo­ple and young peo­ple can still take up smok­ing,” said the lead au­thor, Filip­pos Filip­pidis.

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