Five minutes with: Lily Gibson
Introducing Gibson’s super-cool online store Super Mizu
What is Super Mizu Store? An online shop collecting the best vintage and recycled clothing from Tokyo, meaning vintage gems are available wherever you are. I encourage people to buy less and buy well, be themselves, and laugh forever.
Why did you start the store? After living in Tokyo for two years, I came home and saw the growing interest in Japanese fashion, which was exciting. My geeky hobby was cool now! I wanted to make the clothes I love more accessible to everyone. Recycled clothing is a more sustainable option, and my access to the recycled market in Japan is what’s allowed me to fill my wardrobe with Comme des Garçons, Issey Miyake and Yohji Yamamoto.
How would you describe the clothes on the site?
It’s my homage to the people of Tokyo: those wearing head-to-toe spherical Comme des Garçons on the train; electricians in their navy jumpsuits complete with black tabi shoes; and the Harajuku teenage boys who skulk down to Aoyama to go into Céline with their skateboards to admire womenswear.
What sets Super Mizu garments apart?
They’re hard to come by, even in Tokyo, because people there know they’re special. Vintage in Tokyo is unlike anywhere else in the world. Garments usually have zero visible signs of wear, and some things from 15 years ago still have the tags attached. I focus on quality; I only buy things I think will last a really long time and wear well.