I've just been reading the magazine, and as always, I was struck by what a great magazine it is – without peer in parenting magazines for general readership. The articles are much more practical, applicable, and friendly, and have a consistency and heart in how they understand children.
While there are a few ads, that's not a problem at all. They are not predominant and there isn't any of that unconscious pressure to look different, be different, buy stuff or feel inadequate that blitzes you with most magazines.
You don't do that dreary journalistic thing of having a bob each way and pretending it's balance, so there are no 'mommy wars' to confuse and make people feel criticised. You actually already have balance.
Your magazine respects parents, meets them where they are, and has usable help on almost every page. I am constantly surprised by how much I learn from it, and enjoy it.