Beauty’s new bat­tle­ground B

Eing fe­male is beau­ti­ful and won­der­ful, but it comes with its chal­lenges. To­day’s woman needs to be smart, savvy, thought­ful, strong, mys­te­ri­ous, am­bi­tious, car­ing, re­source­ful and sexy – all be­fore she’s had her morn­ing cof­fee.

Paula Style - - Beauty -

Mod­ern-day liv­ing can be stress­ful on the mind and mod­ern-day en­vi­ron­ments can be stress­ful on the body. We all know about the dam­ag­ing ef­fects UV rays have on our skin, but have you ever con­sid­ered what pol­lu­tion is do­ing to your com­plex­ion? It’s beauty’s new bat­tle­ground. We can’t stop grow­ing older (yet!), how­ever we can re­duce the im­pact var­i­ous ag­ing fac­tors have on our skin. Re­search is mount­ing on how long-term ex­po­sure to pol­lu­tion and sun plays a ma­jor role in pre­ma­ture signs of ag­ing. Sun­screen isn’t enough, be­cause sim­ply pro­tect­ing the skin from sun ex­po­sure won’t also pro­tect it from the ef­fects of pol­lu­tion. Skin is a good bar­rier. When we’re young, it’s nat­u­rally loaded with an­tiox­i­dants, pro­vid­ing a built-in de­fence against the en­vi­ron­ment. But our re­peated ex­po­sure to pol­lu­tion and UV light over the years breaks down these pro­tec­tive sub­stances in the skin, in­creas­ing our sus­cep­ti­bil­ity to skin dam­age. Recog­nis­ing the global epi­demic of pol­lu­tion, El­iz­a­beth Arden – a lead­ing author­ity in high-tech en­vi­ron­men­tal anti-ag­ing so­lu­tions – re­cently in­tro­duced a first-of-its-kind in­vis­i­ble skin shield: new Prevage® City Smart + DNA En­zyme Com­plex + Anti-pol­lu­tion + An­tiox­i­dants Broad Spec­trum SPF 50 Hy­drat­ing Shield. Prevage® City Smart was de­vel­oped to be a daily use prod­uct that com­bines pol­lu­tion and UV pro­tec­tion with a DNA En­zyme Com­plex to strengthen skin. Firstly it pro­tects by form­ing an in­vis­i­ble pro­tec­tive bar­rier with its An­tiPol­lu­tion Shield Tech­nol­ogy. Then com­plex an­tiox­i­dants pre­vent fur­ther free rad­i­cal dam­age. Lastly, the elastin and col­la­gen ma­trix is strength­ened re­sult­ing in health­ier, more re­silient skin. By neu­tral­is­ing the im­pact of en­vi­ron­men­tal and ox­ida­tive stress on the skin, Prevage® City Smart ef­fec­tively keeps it look­ing younger, smoother, brighter and pro­tected. This sheer, hy­drat­ing multi-ac­tive skin de­fender is an es­sen­tial last step in daily skin­care reg­i­mens, re­gard­less of age, skin type or con­cern. Prevage® City Smart also con­tains a uni­ver­sal tint and op­ti­cal dif­fusers that work well with all skin tones and makeup prod­ucts. Pol­lu­tion isn’t just a day­time prob­lem. Free rad­i­cals from en­vi­ron­men­tal pol­lu­tion know no bound­aries or time zones, or light from dark. Given what we now know about the dam­age from un­pro­tected sun ex­po­sure, smok­ing and pol­lu­tion, it’s never too early to start us­ing antioxidant-loaded prod­ucts morn­ing and night. Avail­able from all El­iz­a­beth Arden stock­ists. www.eliz­a­betharden.co.nz

Prevage City Smart com­bines pol­lu­tion and UV pro­tec­tion ® with a DNA En­zyme Com­plex to strengthen skin and keep it look­ing younger, smoother, brighter and pro­tected.

Re­search is mount­ing on how long-term ex­po­sure to pol­lu­tion and sun plays a ma­jor role in pre­ma­ture signs of ag­ing.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.