Fiel­d­ays cracks the $0.5b mark


It’s con­firmed, the 2017 Fiel­d­ays at Mys­tery Creek smashed all records.

The event’s 2017 Eco­nomic Im­pact Re­port showed it had gen­er­ated more than a half bil­lion dol­lars in sales rev­enue.

The de­tails of the re­port were an­nounced at a spe­cial meet­ing at Mys­tery Creek.

In his sum­mary of the re­port, Waikato Busi­ness Man­age­ment School Di­rec­tor Frank Scrim­geour termed Fiel­d­ays ‘‘an event of na­tional sig­nif­i­cance’’.

‘‘It is a path­way in which knowl­edge and tech­nol­ogy are ab­sorbed into the com­mu­nity and has a ma­jor im­pact.’’

The re­sults of Fiel­d­ays were an­a­lysed ev­ery year and ‘‘with­out a doubt, this year’s fig­ures are a good news story’’.

New records with rev­enue re­sulted in higher lev­els of spend­ing driven by a record num­ber of at­ten­dees, 133,588 vis­i­tors.

The av­er­age spend by at­ten­dees in­creased by al­most $100 per per­son on the pre­vi­ous year and

‘‘It is a path­way in which knowl­edge and tech­nol­ogy are ab­sorbed into the com­mu­nity.’’

ac­cord­ing to Scrim­geour, this had a flow-on ef­fect out­side of Fiel­d­ays.

A 28 per cent in­crease in equip­ment sales re­flected eco­nomic con­fi­dence fol­low­ing a lean 2016.

Scrim­geour said based on ex­hibitor res­i­dency this al­lo­cated $53 mil­lion in di­rect sales to Waikato firms.

‘‘The long-run growth and suc­cess of Fiel­d­ays does de­pend on the world­wide eco­nomic en­vi­ron­ment,’’ he said

‘‘Politi­cians can do there bit by keep­ing this coun­try’s eco­nomic en­vi­ron­ment ap­pro­pri­ate.’’

The fu­ture will de­pend on on­go­ing in­vest­ment and by do­ing things bet­ter.

His ad­vice for busi­nesses was to co-op­er­ate us­ing the plat­form Fiel­d­ays pro­vided.

‘‘This event pro­vides re­gional and na­tional busi­nesses a chance to max­imise their re­turns they must con­tinue to en­gage in Fiel­d­ays.’’

Fiel­d­ays of­fers ben­e­fits for re­gional, lo­cal and cen­tral gov­ern­ment and he called upon them to in­vest in Fiel­d­ays.

Fiel­d­ays chief ex­ec­u­tive Peter Na­tion said the re­port showed record highs for the event.

‘‘We’re con­stantly look­ing for ways to im­prove in an ever chang­ing mar­ket and th­ese find­ings are just go­ing to drive us to de­liver bet­ter re­sults,’’ said Na­tion.


16 teams will com­pete in the Whanau Games Day.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.