Fieldays cracks the $0.5b mark
It’s confirmed, the 2017 Fieldays at Mystery Creek smashed all records.
The event’s 2017 Economic Impact Report showed it had generated more than a half billion dollars in sales revenue.
The details of the report were announced at a special meeting at Mystery Creek.
In his summary of the report, Waikato Business Management School Director Frank Scrimgeour termed Fieldays ‘‘an event of national significance’’.
‘‘It is a pathway in which knowledge and technology are absorbed into the community and has a major impact.’’
The results of Fieldays were analysed every year and ‘‘without a doubt, this year’s figures are a good news story’’.
New records with revenue resulted in higher levels of spending driven by a record number of attendees, 133,588 visitors.
The average spend by attendees increased by almost $100 per person on the previous year and
‘‘It is a pathway in which knowledge and technology are absorbed into the community.’’
according to Scrimgeour, this had a flow-on effect outside of Fieldays.
A 28 per cent increase in equipment sales reflected economic confidence following a lean 2016.
Scrimgeour said based on exhibitor residency this allocated $53 million in direct sales to Waikato firms.
‘‘The long-run growth and success of Fieldays does depend on the worldwide economic environment,’’ he said
‘‘Politicians can do there bit by keeping this country’s economic environment appropriate.’’
The future will depend on ongoing investment and by doing things better.
His advice for businesses was to co-operate using the platform Fieldays provided.
‘‘This event provides regional and national businesses a chance to maximise their returns they must continue to engage in Fieldays.’’
Fieldays offers benefits for regional, local and central government and he called upon them to invest in Fieldays.
Fieldays chief executive Peter Nation said the report showed record highs for the event.
‘‘We’re constantly looking for ways to improve in an ever changing market and these findings are just going to drive us to deliver better results,’’ said Nation.
16 teams will compete in the Whanau Games Day.