Australians tempted by Ruapehu trails
The prospect of an exciting North Island road trip is being advertised in Australia to lure more tourists across the ditch.
Ruapehu sights feature in two of the four travel routes being promoted in Sydney, Melbourne and Brisbane.
Australia is New Zealand’s biggest tourist market, accounting for almost half of all visitors. Every year, 470,000 Aussies visit, generating more than five million holiday stay days in the Land of the Long White Cloud.
The eight-week advertising campaign is a partnership between Tourism New Zealand and eight regional tourism organisations, including Destination Great Lake Taupo.
Tony Saunders, Tourism New Zealand’s manager Australia, said the campaign was about encouraging Australians to explore more of the North Island in the off-peak months.
‘‘Australians don’t have the depth of understanding of New Zealand to know the differences between the regions so we have done a lot of the work for them developing sample itineraries to help them plan their journey.’’
The four routes being promoted include the Twin Coast Discovery Highway between Auckland and Northland, the Pacific Coast Highway through the Coromandel and Bay of Plenty, the Thermal Explorer Highway through Rotorua, Hamilton and Waikato and the Volcanic Loop around Ruapehu and Lake Taupo.
Highlights on the Thermal Explorer Highway include visiting Orakei Koreko Cave and Geothermal Park, eating delicious prawns at Huka Prawn Park, discovering Maori rock carvings in Mine Bay, and visiting the Huka Falls’ raging waters on the Huka Jet.
The Tongariro Crossing, the Timber Trail mountain biking track and skydiving over Lake Taupo all feature in the Volcanic Loop road trip’s suggested itinerary. ‘‘We want to show that although New Zealand is just on their doorstep and they can visit at any time. There is more to see and do than they think, with activities and experiences that are different to their everyday life,’’ Saunders said.
The advertising will feature across digital channels and include extensive ‘‘out-of-home media placements’’, like bus and train stops.
Riding the Timber Trail through Pureora Forest is one of the activities recommended in Tourism NZ’S new campaign