Wacker Neu­son boosts firm’s suc­cess

Selwyn and Ashburton Outlook - - STIHL SHOP FOSTERS -

The ar­rival of the first ship­ment of Wacker Neu­son prod­ucts at Stihl Shop Fos­ters last month was greeted with the ex­cite­ment of a com­pany that had just scored a ma­jor coup.

With ex­clu­sive dis­tri­bu­tion rights across the South Is­land for the Ger­man man­u­fac­tur­ing gi­ant’s range of com­pact con­struc­tion equip­ment, Stihl Shop Fos­ters was ready to em­bark on the next phase of a lo­cal suc­cess story grounded in close fam­ily in­volve­ment.

Gen­eral man­ager Bill Caines was on hand to see the truck­load of Wacker Neu­son rollers, pumps, vi­bra­tion plates, ram­mers, floor saws, and other se­ri­ous con­struc­tion must-haves roll in, and says the re­sponse so far has been ‘‘huge’’.

‘‘It’s a sig­nif­i­cant ad­di­tion to our busi­ness and some­thing the Fos­ter fam­ily is very proud of. We’ve never been able to of­fer com­pactors, ex­ca­va­tors or dig­gers, so now we have that com­plete range for any project peo­ple throw at us,’’ he says.

For the 44-year-old Fos­ters busi­ness, part of the appeal comes from hav­ing such a pre­mium brand to work with: Wacker Neu­son is a world leader in the devel­op­ment and man­u­fac­ture of com­pact con­struc­tion equip­ment and a first choice for projects as di­verse as road build­ing, land­scap­ing, site prepa­ra­tion and con­crete processing.

Wacker Neu­son’s de­ci­sion to dis­trib­ute through Stihl Shop Fos­ters, mean­while, was more nu­anced than sim­ply need­ing a sales out­let.

In recog­ni­tion that a brand’s suc­cess can hinge on af­ter-sales sup­port, the Ger­many-based con­glom­er­ate needed to find a part­ner on the ground with a track record of get­ting spare parts to a cus­tomer in a hurry, pro­vid­ing skilled ser­vic­ing of equip­ment and giv­ing the type of au­thor­i­ta­tive con­sul­ta­tion that comes with a tight man­age­ment team.

Stihl Shop Fos­ters was an ob­vi­ous choice.

Es­tab­lished in 1973 as Fos­ters Out­door Power Equip­ment, the com­pany be­came a Stihl Shop in 2003 and has to­day grown to em­ploy 25 peo­ple with a range of spe­cial­ties.

Pro­fes­sional man­agers work closely with founder Barry Fos­ter, who has a di­rec­tor­ship role along­side his wife, Jill, and their two sons, Tim and Darryn. To­gether they con­tinue the fam­ily fo­cus and em­pha­sis on per­sonal re­la­tion­ships that have un­der­pinned the firm’s en­dur­ing suc­cess.

Bill says ma­jor con­struc­tion op­er­a­tors have been ‘‘cry­ing out for the type of ser­vice we of­fer as a deal­er­ship’’.

‘‘We’ve got on-road rep­re­sen­ta­tives that can come out and talk the talk, give on­site demon­stra­tions and pro­vide the on­go­ing sup­port a com­mer­cial op­er­a­tor needs,’’ he says.

‘‘We’re trans­pos­ing the lev­els of ser­vice we’re known for, and that’s why we feel we’re go­ing to be very suc­cess­ful with this.’’

Wacker Neu­son has grown its stake in the com­pact con­struc­tion equip­ment mar­ket sig­nif­i­cantly over the past 12 years through a se­ries of merg­ers and ac­qui­si­tions that have seen it ex­pand its prod­uct range and reach to more than 160 coun­tries.

To find out more, con­tact Stihl Shop Fos­ters on 0800 88 55 00 or visit them at 559 Blen­heim Rd, Sock­burn, 554 Main North Rd, Belfast, on the cor­ner of Li­ne­side and Sta­tion roads in Ran­giora, or check them out on­line at stihlshopchristchurch.co.nz.

Stihl Shop Fos­ters staff Mike Pegg, Stu Joyce, Mark Pre­ston and Matt Kil­day are ready to pro­vide clients with on­go­ing sup­port for the lat­est Wacker Neu­son prod­ucts from Ger­many.

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