Summer driving campaigns launched
Sober driving campaigns have been launched in both Ashburton and Selwyn with an aim of getting people home safe this summer.
The Ashburton Community Alcohol and Drug Service (ACADS) launched their Community Alcohol Action Project (CAAP) holiday season campaign – ‘Get home safe with your mates’ – with a breakfast in Baring Square East. People played games, won prizes, and even got to experience wearing intoxication goggles, which gave them a glimpse into what it was like to be various stages over the drink driving limit, as the agencies involved in CAAP continued their fight against one of the biggest killers on the roads.
ACADS manager Chris Clark said the goal was to reduce alcohol-related crashes by raising awareness. She said for every 100 alcohol or drug-impaired drivers who died in crashes, 47 of their passengers and 24 sober road users died.
‘‘Of all drivers involved in fatal crashes, the 20-24 age group are the most likely to be affected by alcohol/drugs.’’
As part of the Ashburton campaign a graphic advertisement would screen at Ashburton’s Regent Cinema, while a spinning wheel would pop up around the district in the lead-up to Christmas offering people the chance to spin and win prizes.
In Selwyn, the Selwyn District Council has also launched a campaign.
‘‘Each year as part of our road safety campaign, we distribute free resources to licenced premises to encourage and support their host responsibility activities and we appreciate them coming on board with our promotion,’’ SDC road safety co-ordinator Ngaire Tinning said.
There were more than 150 crashes in the Selwyn district between 2012 and 2016 where alcohol was involved, resulting in eight fatalities and 40 serious injuries.
Police Senior Sergeant Pete Stills urged people to utilise services available.
‘‘Many responsible premises across the district offer courtesy vans and we recommend everyone to use these if they have not organised other safe means to get home,’’ Stills said.
Canterbury Police will be carrying out more random patrols on all Selwyn roads over the Christmas/New Year holiday season and the booze bus will be deployed in both rural and urban areas.
Chris Clark (left) and Kate Webster from ACADS at the launch of Mid Canterbury’s summer drink driving campaign.