RAW BEAUTY

– why su­per­foods are tak­ing over skin­care prod­ucts

Simply You Living - - Contents -

From honey and av­o­cado to goji berries and co­conut, su­per­foods are tak­ing over our skin­care and cos­metic prod­ucts as well as our sal­ads and smooth­ies. While we know our in­ter­nal health has a strong cor­re­la­tion to our ex­ter­nal ap­pear­ance, what ex­actly de­fines a su­per­food and are they re­ally ef­fec­tive when ap­plied in cos­metic form?

Ac­cord­ing to Auck­land-based natur­opath Lisa Fitzgib­bon, all plant-based whole­foods count as su­per­foods. “They pro­vide us with a wide ar­ray of nu­tri­ents from their amino acids, es­sen­tial fatty acids, an­tiox­i­dants, nat­u­ral anti-in­flam­ma­to­ries, and al­ka­lis­ing min­er­als,” she says. “These nu­tri­ents not only make up our phys­i­cal struc­ture like our or­gans, skin, hair and nails, but they also en­sure we func­tion op­ti­mally in our di­ges­tive and hor­monal sys­tems as well as our detox­i­fi­ca­tion pro­cesses.”

Kay Roby, man­ag­ing direc­tor of Os­mo­sis Skin­care in New Zealand, agrees: “Su­per­foods feed the most im­por­tant as­pects of cel­lu­lar ac­tiv­ity which is why they are so ben­e­fi­cial to skin and body health. They of­ten con­tain in­gre­di­ents the body doesn’t get from other sources.”

When it comes to keep­ing skin look­ing healthy,

Roby says there should be a syn­ergy be­tween the food we eat and what we ap­ply top­i­cally – and that in­cludes makeup. “If you’re feed­ing your skin the right su­per­foods and us­ing great skin­care, it’s es­sen­tial that you fol­low suit with your make-up so it works in con­junc­tion with ev­ery­thing else.” She says Os­mo­sis prod­ucts in­clude in­gre­di­ents such as Ja­panese pep­per, ex­tracts of fruits like goji berries, and anti-in­flam­ma­tory agents such as us­nea bar­bata (lichen) ex­tract. “These act as a great source of an­tiox­i­dants and nu­tri­ents for the skin and are es­sen­tial in pre­vent­ing and re­pair­ing dam­aged tis­sue be­cause they slow down the ef­fect of free rad­i­cals.”

With this in mind, we take a look at the new cat­e­gory of su­per­food skin­care and cos­met­ics, and ex­plore which in­gre­di­ents you need to start us­ing and why.

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