Farm to FACE

Simply You - - Beauty -

The food phi­los­o­phy known as ‘farm to ta­ble’ or ‘farm to fork’ has now spread to beauty prod­ucts. Think min­i­mal pro­cess­ing, or­gan­i­cally grown with 100 per cent ac­count­abil­ity of the ori­gin of every in­gre­di­ent. The rise in its pop­u­lar­ity comes down to in­creas­ing con­cern from con­sumers about the prove­nance and sus­tain­abil­ity of their cos­met­ics. In re­turn, we’re see­ing a grow­ing num­ber of beauty brands start­ing to own the en­tire for­mu­la­tion process – from seed to serum.

“Smaller brands like mine are be­com­ing much more pas­sion­ate about sus­tain­able prac­tices in busi­ness,” says founder of Lùa Skincare in

New Zealand Awhina Mo­tutere. “Right now I am work­ing to­wards plant­ing medic­i­nal gar­dens and learn­ing the skills of dis­till­ing to pro­duce my own sea­sonal es­sen­tial oils and hy­drosols. This step will re­ally help us with the farm-to-face phi­los­o­phy, which I am a big be­liever in,” she says.

Wai­heke Is­land-based or­ganic skincare com­pany Lewin & Reilly, on the other hand, be­lieves in more of a “place to face” phi­los­o­phy. Own­ers Kim Lewin-Reilly and Andi Reilly source or­ganic botan­i­cals ex­clu­sively from grow­ers and in­dige­nous land own­ers in New Zealand, Aus­tralia and the is­lands of the South Pa­cific. Us­ing their orig­i­nal in-house for­mu­la­tions, they blend th­ese rare in­gre­di­ents into po­tent skincare, en­sur­ing th­ese healthy, skin lov­ing prop­er­ties are de­liv­ered di­rectly. “We feel a great re­spon­si­bil­ity for en­sur­ing that the po­ten­tial of th­ese amaz­ing in­gre­di­ents is har­nessed and avail­able to our cus­tomers,” says Lewin-Reilly. “We also feel that there is a lack of trans­parency when it comes to in­gre­di­ents in skincare, so work­ing di­rectly with the peo­ple who pro­duce th­ese botan­i­cals means we can de­liver the fresh­est, most po­tent prod­ucts pos­si­ble.”

Lewin & Reilly Kukui Re­plen­ish­ing Oil Cleanser, $56. Lewin & Reilly Kakadu Plum Re­ju­ve­nat­ing Serum, $75.

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