Farm to FACE
The food philosophy known as ‘farm to table’ or ‘farm to fork’ has now spread to beauty products. Think minimal processing, organically grown with 100 per cent accountability of the origin of every ingredient. The rise in its popularity comes down to increasing concern from consumers about the provenance and sustainability of their cosmetics. In return, we’re seeing a growing number of beauty brands starting to own the entire formulation process – from seed to serum.
“Smaller brands like mine are becoming much more passionate about sustainable practices in business,” says founder of Lùa Skincare in
New Zealand Awhina Motutere. “Right now I am working towards planting medicinal gardens and learning the skills of distilling to produce my own seasonal essential oils and hydrosols. This step will really help us with the farm-to-face philosophy, which I am a big believer in,” she says.
Waiheke Island-based organic skincare company Lewin & Reilly, on the other hand, believes in more of a “place to face” philosophy. Owners Kim Lewin-Reilly and Andi Reilly source organic botanicals exclusively from growers and indigenous land owners in New Zealand, Australia and the islands of the South Pacific. Using their original in-house formulations, they blend these rare ingredients into potent skincare, ensuring these healthy, skin loving properties are delivered directly. “We feel a great responsibility for ensuring that the potential of these amazing ingredients is harnessed and available to our customers,” says Lewin-Reilly. “We also feel that there is a lack of transparency when it comes to ingredients in skincare, so working directly with the people who produce these botanicals means we can deliver the freshest, most potent products possible.”
Lewin & Reilly Kukui Replenishing Oil Cleanser, $56. Lewin & Reilly Kakadu Plum Rejuvenating Serum, $75.