MASTERS OF HOT CURVES
– we talk to four local brands celebrating design for shapely figures
“Every inch of you is perfect from the bottom to the top” sang Meghan Trainor in her curve-power anthem ‘All About That Bass’. Naomi Larkin talks to four local brands celebrating design for shapely figures.
Love her or hate her, there’s no denying that Kim Kardashian – with Beyonce and J-LO backing her up – has made curves not just a talking point, but Hot Right Now! Sizzling in fact. With words like ‘bootylicious’ and ‘curvalicious’ having nudged fuller figure and plus size out of our everyday lexicon, and the popularity of size zero models on the wane, women are being encouraged to #embraceyourshape, celebrate their curves and stop hiding their derrières.
Whilst not everyone is after Kim K’s style of dressing, best described by Elle magazine as “delivering drama and sex appeal in spades,” we all want to step out the front door confident that we’ve nailed it sartorially. We asked the women behind four local brands that cater for curvy customers to bust some myths and share some tips.
Below and left: Lala’s clothes aim to smash “perceptions around size and design-driven fashion”.