With the tagline ‘cut to celebrate the curve’, Chocolat was one of the earliest brands to actively advocate “body positivity – being happy with the skin you’re in,” says designer Kylie Niovara-dave.
She creates cleverly draped clothes to best showcase the silhouette, the majority of which are made with fabrics exclusive to Chocolat. “I spend a lot of time fitting and perfecting our garments. Because our pieces are 100 per cent New Zealand made, this allows me to have full control of the garment process, so the Chocolat customer knows that when they try the garment on, it’s going to fit them beautifully.”
Chocolat tops the list when women are shopping for an occasion, including weddings, she says. “I use a lot of natural fibres: silk, cotton, linen and merino. Prints are key too and I source many of our prints from France. We love what we can do with the French prints. I can select the artwork and choose the base cloth, which means that we may be the only label in the world that has used that particular combination.”
Chocolat’s famous Aladdin Pants, a draped trouser made from soft viscose crepe, and the Glow Top, are best-sellers because of their flattering styles, and – along with the natural linen sundresses and anoraks – are summer essentials, she says. chocolat--nz.com
Above: Clever draping and quality fabrics are integral to Chocolat’s designs.