CEO of Beauty Sense, New Zealand

Simply You Style - - Beauty | Report -

Tell us about Young­blood Cos­met­ics. Young­blood grants women the power to con­ceal and cor­rect im­per­fect com­plex­ions through its in­cred­i­ble nat­u­ral, min­eral-based and cru­elty free beauty prod­ucts.

How did the brand be­gin? Founder Pauline Young­blood was a med­i­cal aes­theti­cian who would con­stantly see pa­tients with se­verely trau­ma­tised skin. Not sat­is­fied with the make-up op­tions on the mar­ket, Pauline be­gan work­ing with chemists to de­velop a so­lu­tion to cover raw, in­flamed or discoloured skin, while al­low­ing it to breathe and heal. Her first loose min­eral foun­da­tion was such a suc­cess that pa­tients con­tin­ued us­ing it long after their skin had healed. In 1996 Young­blood Min­eral Cos­met­ics was born.

What is your flag­ship prod­uct? Our go-to prod­uct is the Loose Min­eral Foun­da­tion, it suits ev­ery­one and comes in 17 colours.

Why have min­er­als be­come so pop­u­lar and how do they work? Young­blood min­er­als are sup­port­ive to the skin, al­low­ing the skin to breathe. The min­er­als are finely milled, mak­ing for weight­less, ad­justable cov­er­age and an il­lu­mi­nat­ing fin­ish.

What’s the dif­fer­ence be­tween min­eral and liq­uid foun­da­tion? Young­blood’s Liq­uid Min­eral Foun­da­tion of­fers ex­treme hy­dra­tion and a dewy fin­ish, while our min­eral pow­der pro­vides light­weight, build­able cov­er­age.

Why do you love Young­blood? The thing that keeps me so pas­sion­ate about Young­blood is that it caters to ev­ery­one. Be­ing ma­ture my­self, I feel well looked after with colours and tex­tures, how­ever, I know it is also fun for the younger gen­er­a­tion. beau­ty­

Con­tour Palette $98. Young­blood Loose Foun­da­tion $99. Young­blood Duo Strobe Pen­cil $58.

Young­blood Lip­sticks $ 45.


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