Even make-up novices have surrendered to the fleekseeking brow trend and know the importance of a good, strong brow. We spend plenty of time drawing on, filling in, and shaping them, so preserving all that hard work makes sense, right? Unfortunately, the majority of us are missing the last crucial step – applying an eyebrow gel.
“Brow gels are the ultimate styling product when it comes to setting and sculpting,” says Benefit Cosmetics’ global brow expert Jared Bailey. “Think of a clear gel like a top coat for your other brow products,” he says. To apply a clear gel, always start where the hair is most dense. “You want to direct the hair in the direction you want it to stay.”
If you’re after a multi-purpose product, try a coloured brow gel with added fibres. “Fiber gels are like the ‘little black dress’ of brow products because they do it all – tint, tame and volumise. The formula glides right over the hair and creates a glaze while filling in bare spots.” Just as easy to apply, start by backcombing the brows to wrap the product around each hair. “This will look messy at first, but then redip the wand for more product and style the brows in the direction of the hair growth,” explains Bailey.
TRY: 1. Benefit Gimme Brow, $45. 2. MAC Brows Are It Brow Set in Girl Boy, $36. 3. Nars Brow Perfector, $40.