Simply You Style - - Update - madlysweetly.co.nz

What ex­cites you most about the launch of MADLY Sweetly?

MADLY Sweetly chal­lenges the mind­set that af­ford­able fash­ion also means dis­pos­able. Born in the Loo­bie’s Story work­shop, it’s an of­fer­ing of unique, quirky, time­less styling that truly makes a state­ment. It lets you be who you are on any par­tic­u­lar day – some­times ‘madly’, other times ‘sweetly’.

Where do you get your de­sign in­spi­ra­tion from?

My big­gest de­sign in­spi­ra­tion comes from peo­ple – watch­ing them go­ing about their days in all their per­sonal glory. As some­one who loves travel and dif­fer­ent cul­tures, I’m of­ten in­spired by the sights and set­tings I en­counter. I also re­search tex­tile sites and my favourite brand web­sites on a reg­u­lar ba­sis.

Who are your style icons?

I have a soft spot for Au­drey Hep­burn and her gamine-chic vibe. With a pixie hair­cut, drain­pipe jeans and ca­sual at­tire in the 1960s she was a bit ‘madly sweet’. I also ad­mire Sophia Loren and Jackie Kennedy for their rel­a­tively sim­ple styling but beau­ti­fully tai­lored looks. Then there’s Marie Helvin and Ali Mac­graw, whose sig­na­ture 70s looks were maxi-length flow­ing dresses and skirts.

De­scribe the MADLY Sweetly wo­man.

She’s on a jour­ney, con­tin­u­ally evolv­ing and learn­ing about her­self and the world around her. She’s quirky, fun and great com­pany, but first and fore­most she’s real. She knows her body flaws and cel­e­brates it all.

Tell us about your de­but col­lec­tion.

This au­tumn/win­ter 2017 col­lec­tion is ded­i­cated to the fine bal­ance be­tween style, func­tion­al­ity, per­son­al­ity and longevity. Called ‘Paint Your Day’ it is an in­vi­ta­tion to be cre­ative.

What fab­rics have you used?

There is a lovely soft linen and vis­cose yarn for the early part of the sea­son as well as a fine merino fabric. Us­ing lighter weights early on means the gar­ments can be lay­ered up as win­ter sets in. Then there are beau­ti­ful blends of yarns such as cash­mere and al­paca, in both soft colours and deeper hues, for those long win­ter days when noth­ing will do ex­cept be­ing cosily wrapped up and co­cooned.

Stitched Up jumper $269, by MADLY Sweetly.

Ink Pink top, $149, by MADLY Sweetly.

Scarf, $149, jacket $199, and U-turn dress $169, all by MADLY Sweetly.

What Spot cardi­gan, $229, by MADLY Sweetly.

Rhap­sody dress, $199, by MADLY Sweetly.

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