Q&A

NIKI TAESTENSEN head, ECCO Con­cept Lab

Simply You Style - - Update - ec­coshoes.co.nz

What sets ECCO apart from other footwear brands?

Unique to our in­dus­try, we make leather at our own tan­ner­ies and pro­duce shoes at our own fac­to­ries, con­trol­ling the whole shoe­mak­ing process from hide to high street to en­sure the high­est qual­ity.

ECCO is based in Den­mark and has a strong de­sign heritage, what in­spires your de­sign process?

I find in­spi­ra­tion every­where – in peo­ple, na­ture, the arts and even cars. De­sign­ing a beau­ti­ful shoe is not dif­fi­cult, but good-look­ing shoes are only part of the equa­tion; they must also be a joy to wear all day long.

The SOFT 8 sneaker col­lec­tion has been a global hit. What’s the se­cret to its suc­cess?

The SOFT 8 is an on-trend, mono­chrome ur­ban sneaker range de­signed for the sports luxe mar­ket. It’s also part of ECCO’S de­sign his­tory, hav­ing first launched in 1981. The SOFT 8 is still in pro­duc­tion to­day be­cause the com­bi­na­tion of un­beat­able com­fort com­bined with Scan­di­na­vian min­i­mal­ism re­ally ap­peals to con­sumers world­wide.

What makes the SOFT 8 so com­fort­able?

The SOFT 8 fea­tures a buffed up cup­sole and a direct-in­jected, two-com­po­nent PU/TPU out­sole, which makes them highly com­fort­able, hard-wear­ing, light and flex­i­ble. The sneak­ers also have a full anatom­i­cal last shape, which pro­vides a supremely com­fort­able fit.

What about ECCO’S COOL 2.0 sneaker range? How do they keep feet cool within a con­tem­po­rary de­sign?

The unique pair­ing of Gore-tex Sur­round tech­nol­ogy and a clev­erly de­signed mid­sole pro­vides both 360° breatha­bil­ity and 100 per cent wa­ter­proof­ing. Air is chan­nelled di­rectly to the sole of your foot, al­low­ing you to main­tain your cool, no mat­ter the con­di­tions. The rich leather and tex­tile up­pers, with two-toned out­soles, are spe­cially crafted to suit your ev­ery­day needs with an un­ex­pected de­sign edge.

Beau­ti­ful yet com­fort­able heels are ev­ery wo­man’s dream. How does ECCO’S SHAPE range meet this de­mand?

The SHAPE col­lec­tion is en­gi­neered to keep up with the day-to­day needs of mod­ern, busy and fash­ion-savvy women. Each de­sign has a foot bed which low­ers the heel of the foot within the shank. This en­ables the 75mm heel to ‘grow’ an ex­tra 15mm to give women an ele­gant 90mm heel with­out the dis­com­fort.

Left to right: COOL 2.0 tex­tile sneak­ers, $369, by ECCO; SOFT 8 sneak­ers, $319, by ECCO; SOFT 8 strap sneak­ers, $319, by ECCO.

SOFT 8 high top sneak­ers, $339, by ECCO.

SHAPE 75 an­kle boots, $339, by ECCO.

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