NIKI TAESTENSEN head, ECCO Concept Lab
What sets ECCO apart from other footwear brands?
Unique to our industry, we make leather at our own tanneries and produce shoes at our own factories, controlling the whole shoemaking process from hide to high street to ensure the highest quality.
ECCO is based in Denmark and has a strong design heritage, what inspires your design process?
I find inspiration everywhere – in people, nature, the arts and even cars. Designing a beautiful shoe is not difficult, but good-looking shoes are only part of the equation; they must also be a joy to wear all day long.
The SOFT 8 sneaker collection has been a global hit. What’s the secret to its success?
The SOFT 8 is an on-trend, monochrome urban sneaker range designed for the sports luxe market. It’s also part of ECCO’S design history, having first launched in 1981. The SOFT 8 is still in production today because the combination of unbeatable comfort combined with Scandinavian minimalism really appeals to consumers worldwide.
What makes the SOFT 8 so comfortable?
The SOFT 8 features a buffed up cupsole and a direct-injected, two-component PU/TPU outsole, which makes them highly comfortable, hard-wearing, light and flexible. The sneakers also have a full anatomical last shape, which provides a supremely comfortable fit.
What about ECCO’S COOL 2.0 sneaker range? How do they keep feet cool within a contemporary design?
The unique pairing of Gore-tex Surround technology and a cleverly designed midsole provides both 360° breathability and 100 per cent waterproofing. Air is channelled directly to the sole of your foot, allowing you to maintain your cool, no matter the conditions. The rich leather and textile uppers, with two-toned outsoles, are specially crafted to suit your everyday needs with an unexpected design edge.
Beautiful yet comfortable heels are every woman’s dream. How does ECCO’S SHAPE range meet this demand?
The SHAPE collection is engineered to keep up with the day-today needs of modern, busy and fashion-savvy women. Each design has a foot bed which lowers the heel of the foot within the shank. This enables the 75mm heel to ‘grow’ an extra 15mm to give women an elegant 90mm heel without the discomfort.
Left to right: COOL 2.0 textile sneakers, $369, by ECCO; SOFT 8 sneakers, $319, by ECCO; SOFT 8 strap sneakers, $319, by ECCO.
SOFT 8 high top sneakers, $339, by ECCO.
SHAPE 75 ankle boots, $339, by ECCO.