HOLI

Simply You Style - - Update - holi.co.nz

When Bri­tish de­signer Stella Mccart­ney joined a panel dis­cus­sion at the Lon­don Col­lege of Fash­ion last year she had a sim­ple point to make: “Fash­ion re­ally is get­ting away with mur­der.” It’s a sen­ti­ment echoed by Kiwi de­signer Kelly du Toit, who started holis­tic out­er­wear brand holi two years ago. “The price of fash­ion is fi­nally com­ing more into the main­stream me­dia and it’s a killer,” says du Toit. “Quite lit­er­ally on our en­vi­ron­ment and the peo­ple be­hind the scenes in fac­to­ries over­seas.”

The de­signer, who lists child labour, ex­treme poverty and poor work­ing con­di­tions as blights on the in­dus­try, aims to chal­lenge the sta­tus quo by ed­u­cat­ing con­sumers about where their clothes come from. She sources or­ganic bam­boo from Fair­trade fac­to­ries in China and lo­cal merino wool for her trans-sea­sonal de­signs. She knows each Hawke’s Bay-based seam­stress per­son­ally and en­sures price tags and pack­ag­ing are made from re­cy­cled pa­per.

For du Toit, be­ing sus­tain­able means pro­duc­ing high-qual­ity, time­less de­signs. “For a cus­tomer to open their closet in 10 years and still have a holi gar­ment is some­thing I dream of,” she says.

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