This trusted Dunedin label’s underground image has been strategically detached from mainstream fashion for around 30 years, but its use of accredited Child Labour Free resources and New Zealand-based production methods are thankfully becoming more widespread in the industry.
Designer Margarita Robertson says demand for sustainable fashion changed dramatically with the emergence of fast fashion. Since the late 1990s trends have come and gone faster than you can say “I’ll take the cargo pants”, and both designers and consumers have started to rethink the ethics behind their production.
Although Robertson says it takes more effort to ensure complete transparency in the production line, it doesn’t necessarily have to be expensive for the consumer in the long run. “It’s more about using quality manufacturing to lengthen the life of a garment and investing in pieces that have been sustainably made and therefore will have a much longer shelf life,” she says.