BRONWYN EICHBAUM product development, Nineteen//46 knitwear
How did you get into your job?
I’ve been in this role with Silverdale Knitwear, which produces Nineteen//46, for five years now. Prior to that I had a sales agency and was working with the company in a sales position. I was always putting in more than my two cents worth about the collection, which is probably why they saw me as someone who could work in the development role.
How would you describe your style?
First and foremost my style is about being comfortable – if I’m not comfortable I won’t wear it, simple as that. Flat shoes, sneakers, sandals – my style is quite androgynous really and it has to work on my bike.
What’s your fashion obsession?
Drop-crotch pants – I got my first pair in Spain in 2008 and now have about eight pairs – and shoes because introducing a new pair to the mix suddenly creates so many new outfits.
What is your winter fashion staple?
My Nineteen//46 Merino Rock n Roll Pants. They’re from one of the early collections but still going strong. I wear them on winter mornings when I walk the dog, as soon as the sun goes down on our summer camping holidays and on all long-haul flights.
How do accessories feature in your style?
I love bags and if I wear jewellery it will be from Sarah Herriot’s collection – beautiful understated silver is my thing.
What are your favourite fashion colour combinations?
I live up to the Wellington aesthetic of being very dark! Day to day, it’s black, grey, navy, and white.
Who influences your style?
Tilda Swinton, for sure. She’s just incredibly stylish and very unique and true to herself.
What is your biggest fashion conundrum?
Sustainability. I’m more aware than ever, but it’s still difficult to be a purist in the market place. I have teenagers and I can’t deny them the thrill of a bargain when they have such a limited budget, but deep inside it kills me.
What are your go-to brands?
My favourite New Zealand brands are Zambesi, Nom D and naturally Nineteen//46. Internationally it’s Comme des Garçons, Yohji Yamamoto and Ann Demeulemeester.
Above: Beret from Comrades army surplus store in Wellington and trainers by Adidas. The knitted dress is a Nineteen//46 prototype in development which Eichbaum says she “loved so much it just landed in my wardrobe”.