As nat­u­ral beauty pi­o­neer Dr. Hauschka cel­e­brates its 50th birth­day, we take a closer look at the iconic beauty house.

Simply You Style - - In Association With Dr. Hauschk A -

Nat­u­ral and or­ganic beauty is boom­ing. With more of us tak­ing a holis­tic ap­proach to well­be­ing and a more scrupu­lous ap­proach to what we eat, it was only a mat­ter of time be­fore we took the same mag­ni­fy­ing glass to our beauty cab­i­net.

Ac­cord­ing to lead­ing global mar­ket re­searcher Min­tel, 42 per cent of UK per­sonal care con­sumers buy nat­u­ral prod­ucts be­cause they be­lieve they are bet­ter for the en­vi­ron­ment. In the US, 57 per cent of con­sumers pur­chase nat­u­ral or or­ganic per­sonal care prod­ucts be­cause they’re free from su­per­flu­ous chem­i­cals. Closer to home, 71 per cent of Ki­wis are will­ing to pay a bit more to get the best or­ganic, sus­tain­able and eth­i­cally pro­duced prod­ucts avail­able, ac­cord­ing to the 2016 Col­mar Brun­ton Bet­ter Fu­tures Re­port. With­out a doubt, the fu­ture of beauty is set to be greener – but it hasn’t al­ways been the case.

When Dr. Hauschka launched its first skin­care for­mu­la­tions in 1967, cre­at­ing nat­u­ral, or­ganic beauty was any­thing but the norm. Dr. Ru­dolf Hauschka first be­gan ex­per­i­ment­ing with nat­u­ral-based for­mu­las in the mid 1930s when he founded the holis­tic phar­ma­ceu­ti­cal com­pany WALA, but it wasn’t un­til he met Vi­enna-born Elis­a­beth Sig­mund that his ideas came to life. To­gether, in a move that was well ahead of its time, the pair de­vel­oped sta­ble skin­care for­mu­la­tions that were free from chem­i­cal and syn­thetic emul­si­fiers and shunned syn­thetic fra­grances in favour of nat­u­ral es­sen­tial oils. “When we de­vel­oped these un­con­ven­tional skin­care prod­ucts we nat­u­rally felt like rebels,” said Sig­mund.

Fast-for­ward 50 years and there is barely a beauty house that isn’t re­for­mu­lat­ing and repack­ag­ing in or­der to go green. And while a more sus­tain­able and eth­i­cal ap­proach to the beauty in­dus­try can only be seen as a pos­i­tive move, de­ci­pher­ing what’s re­ally skin and en­vi­ron­men­tally friendly can be a tough task. For­tu­nately, Dr. Hauschka has con­tin­ued to be at the fore­front of nat­u­ral beauty, en­sur­ing ev­ery one of its prod­ucts is cer­ti­fied 100 per cent nat­u­ral and or­ganic. All Dr. Hauschka prod­ucts bear NATRUE cer­ti­fi­ca­tion: what you see is what you get – gen­uine cer­ti­fied or­ganic skin­care and cos­met­ics.

But there’s more to Dr. Hauschka than nat­u­ral, or­ganic in­gre­di­ents: sus­tain­abil­ity is much more than a trend of the mo­ment for the beauty house, it’s a com­pany-wide phi­los­o­phy and is at the heart of every­thing Dr. Hauschka does. Raw ma­te­ri­als and in­gre­di­ents are ob­tained through eth­i­cal, fair trade prac­tices and so­cially re­spon­si­ble part­ner­ships. For ex­am­ple, damask rose oil, a star in­gre­di­ent, comes from a col­lab­o­ra­tion with the World Hunger Or­gan­i­sa­tion in Afghanistan, which pro­vides hun­dreds of farm­ers with a sus­tain­able al­ter­na­tive to opium cul­ti­va­tion.

1935 Ru­dolf Hauschka and col­leagues found WALA Heilmit­tel. 1960 Elis­a­beth Sig­mund dis­cov­ers tra­di­tional herbs can play a role in guid­ing skin back to a healthy, beau­ti­ful state. 1962 Sig­mund con­tacts Dr. Hauschka with her plant-based prepa­ra­tions to sup­port skin health. 1965 Dr. Hauschka asks Sig­mund to join WALA to de­velop holis­tic skin­care prepa­ra­tions. 1967 Launch of Dr. Hauschka, a line of 100 per cent nat­u­ral skin­care prod­ucts. 1981 Dr. Hauschka launches the first make-up prod­ucts: rouge and lip­stick. 2017 Dr. Hauschka cel­e­brates 50 years and launches a new, com­pre­hen­sive nat­u­ral makeup line.

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