NATURAL BORN TRAILBLAZER
As natural beauty pioneer Dr. Hauschka celebrates its 50th birthday, we take a closer look at the iconic beauty house.
Natural and organic beauty is booming. With more of us taking a holistic approach to wellbeing and a more scrupulous approach to what we eat, it was only a matter of time before we took the same magnifying glass to our beauty cabinet.
According to leading global market researcher Mintel, 42 per cent of UK personal care consumers buy natural products because they believe they are better for the environment. In the US, 57 per cent of consumers purchase natural or organic personal care products because they’re free from superfluous chemicals. Closer to home, 71 per cent of Kiwis are willing to pay a bit more to get the best organic, sustainable and ethically produced products available, according to the 2016 Colmar Brunton Better Futures Report. Without a doubt, the future of beauty is set to be greener – but it hasn’t always been the case.
When Dr. Hauschka launched its first skincare formulations in 1967, creating natural, organic beauty was anything but the norm. Dr. Rudolf Hauschka first began experimenting with natural-based formulas in the mid 1930s when he founded the holistic pharmaceutical company WALA, but it wasn’t until he met Vienna-born Elisabeth Sigmund that his ideas came to life. Together, in a move that was well ahead of its time, the pair developed stable skincare formulations that were free from chemical and synthetic emulsifiers and shunned synthetic fragrances in favour of natural essential oils. “When we developed these unconventional skincare products we naturally felt like rebels,” said Sigmund.
Fast-forward 50 years and there is barely a beauty house that isn’t reformulating and repackaging in order to go green. And while a more sustainable and ethical approach to the beauty industry can only be seen as a positive move, deciphering what’s really skin and environmentally friendly can be a tough task. Fortunately, Dr. Hauschka has continued to be at the forefront of natural beauty, ensuring every one of its products is certified 100 per cent natural and organic. All Dr. Hauschka products bear NATRUE certification: what you see is what you get – genuine certified organic skincare and cosmetics.
But there’s more to Dr. Hauschka than natural, organic ingredients: sustainability is much more than a trend of the moment for the beauty house, it’s a company-wide philosophy and is at the heart of everything Dr. Hauschka does. Raw materials and ingredients are obtained through ethical, fair trade practices and socially responsible partnerships. For example, damask rose oil, a star ingredient, comes from a collaboration with the World Hunger Organisation in Afghanistan, which provides hundreds of farmers with a sustainable alternative to opium cultivation. drhauschka.co.nz
1935 Rudolf Hauschka and colleagues found WALA Heilmittel. 1960 Elisabeth Sigmund discovers traditional herbs can play a role in guiding skin back to a healthy, beautiful state. 1962 Sigmund contacts Dr. Hauschka with her plant-based preparations to support skin health. 1965 Dr. Hauschka asks Sigmund to join WALA to develop holistic skincare preparations. 1967 Launch of Dr. Hauschka, a line of 100 per cent natural skincare products. 1981 Dr. Hauschka launches the first make-up products: rouge and lipstick. 2017 Dr. Hauschka celebrates 50 years and launches a new, comprehensive natural makeup line.