Q&A

Joico am­bas­sador and owner of Co­coon Hair De­sign, Timaru.

Simply You Style - - Beauty | Report - WITH FELICITY BRUCE

What are some of the most com­mon hair con­cerns you see dur­ing the sum­mer months?

Mostly en­vi­ron­men­tal dam­age. Ki­wis love get­ting out in the sun, and we know to al­ways wear sun­screen on our skin, but some­times we don’t think to ap­ply this the­ory to our hair. If we want nat­u­rally healthy-look­ing hair, we have to com­bat this with a good home hair­care regime.

So where do we start?

Con­sult with your stylist about your hair con­cerns and your cur­rent main­te­nance rou­tine; they’ll con­firm what you might al­ready be do­ing right and of­fer rec­om­men­da­tions to fill the gaps. The prod­ucts you may need to achieve the look you’re after also present a great op­por­tu­nity to give your­self some time out, such as spend­ing 10 min­utes let­ting a mask work its magic.

What does the Joico Blonde Life range de­liver?

A home-care range, each prod­uct has a role in main­tain­ing light­ened locks. Not all blondes want to tone with vi­o­let or pur­ple sham­poos, so Blonde Life of­fers an­other way to elim­i­nate brassi­ness and brighten. The Bright­en­ing Sham­poo detoxes, the Bright­en­ing Con­di­tioner leaves hair shiny and soft, and the Bright­en­ing Masque is a fast-work­ing treat­ment to hy­drate and neu­tralise brassi­ness. The lat­est ad­di­tion to the Blonde Life range is the Bright­en­ing Veil, a su­per mul­ti­tasker that of­fers ex­tra pro­tec­tion and shine with­out weigh­ing hair down.

What are the best ways to pro­tect our hair?

Look­ing after your hair by of­fer­ing it daily pro­tec­tion will mean you have more choice as to what you can do with it. Be­fore adding heat, you should use a ther­mal pro­tec­tion spray such as Joico Iron­clad [$27], or a cream prod­uct like Joico Heat Set [$27] or K-pak Smooth­ing Balm [$33]. To pro­tect your hair from the el­e­ments when you leave the house, fin­ish your blow-dry with Joico K-pak Color Ther­apy Dry Oil Spray [$34], which of­fers shine and a pro­tec­tive shield against colour fade and mois­ture loss.

We love us­ing prod­ucts that tackle a few hair trou­bles in one, but how do they work?

We all want sim­ple ways to achieve the best re­sults, and now we have the prod­ucts to do it. Joico K-pak Color Ther­apy Restora­tive Styling Oil [$33] is one of these easy mul­ti­task­ing prod­ucts. It heals dam­aged hair and con­tains ar­gan, man­ketti and evening prim­rose oils that pro­vide mois­ture, strength, shine and soft­ness – all the good things! Add a cou­ple of drops to damp hair, blow-dry and straighten or sim­ply leave to air dry, and you’ll have achieved so much with just one prod­uct.

How do you go about fix­ing dam­age at the sa­lon?

In the sa­lon we can of­fer lux­ury treat­ments that not only strengthen, hy­drate and re­store the hair’s lus­tre but also pro­vide that all-im­por­tant sense of pam­per­ing. Colour­ing ser­vices that main­tain the hair’s in­tegrity cou­pled with a beau­ti­ful hair­cut al­ways re­sult in a healthy look.

From left: Joico Blonde Life Bright­en­ing Con­di­tioner and Sham­poo, $36 each, Veil, $38, and Masque, $38.

Joico K-pak Color Ther­apy Lus­ter Lock, $34.

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