Gian­franco Ferré

1989–1996:

Simply You - - Heritage -

Known as the “ar­chi­tect of fash­ion” thanks to his univer­sity de­gree in the sub­ject, Gian­franco Ferré was the first non-French­man to lead the house and brought to it a flam­boy­ant Ital­ian ap­peal. His first col­lec­tion in 1989 was ac­claimed and awarded the pres­ti­gious Dé d’Or (Golden Thim­ble) cou­ture award. In 1994, a then un­named bag was launched that quickly be­came a favourite of Princess Diana’s. It went on to be chris­tened Lady Dior in her hon­our and has be­come one of the most loved It-bags of all time.

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