Quitting turns ash into cash
Last year I met the global spin-doctor of Imperial Tobacco.
It was rather thrilling. He might just be the most polished talker I ever met.
If there was a world championship for spin, he’d be a contender for the gold medal.
I told him I didn’t hear the world Imperial used much any more, but that it was quite appropriate for his company considering the impact its cigarettes have on Maori.
He was unruffled by the comment. I got the feeling it would take a lot to ruffle him.
I suspect my feelings about banning cigarettes entirely might.
As a country we are within touching distance of being able to outlaw the old death sticks.
We have a target of being smokefree by 2025, and with a bit of political bravery, we could be.
The Maori Party were the inspiration for the target, and not surprisingly, given the disproportionate number of