Quit­ting turns ash into cash

South Canterbury Herald - - MOTORING -

Last year I met the global spin-doc­tor of Im­pe­rial To­bacco.

It was rather thrilling. He might just be the most pol­ished talker I ever met.

If there was a world championship for spin, he’d be a con­tender for the gold medal.

I told him I didn’t hear the world Im­pe­rial used much any more, but that it was quite ap­pro­pri­ate for his com­pany con­sid­er­ing the im­pact its cigarettes have on Maori.

He was un­ruf­fled by the com­ment. I got the feel­ing it would take a lot to ruf­fle him.

I sus­pect my feel­ings about ban­ning cigarettes en­tirely might.

As a coun­try we are within touch­ing dis­tance of be­ing able to out­law the old death sticks.

We have a tar­get of be­ing smoke­free by 2025, and with a bit of po­lit­i­cal brav­ery, we could be.

The Maori Party were the in­spi­ra­tion for the tar­get, and not sur­pris­ingly, given the dis­pro­por­tion­ate num­ber of

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