Eltham busi­ness sup­plies world­wide

South Taranaki Star - - OUT & ABOUT - JANE MATTHEWS

Thirty years ago John Burl­ing would cre­ate one cou­pling at a time, sell­ing each piece and us­ing the money to cre­ate more.

To­day, his en­gi­neer­ing busi­ness, which cre­ates more than 3000 prod­ucts and ser­vices the world, has been recog­nised.

In Oc­to­ber Eltham-based Carac Group won the monthly New Zealand Made Hero Award, which high­lights com­pa­nies who not only do a good job pro­mot­ing the New Zealand Made sta­tus but have ex­celled in other com­mer­cial ar­eas.

Through­out the year com­pa­nies like Swazi and Re­sene also won a hero award, and now the 12 nom­i­nees will be in the run­ning to win the New Zealand Made Ul­ti­mate Hero Award.

So­nia Kiser, Burl­ing’s daugh­ter who does mar­ket­ing and HR for Carac Group, said she hoped they were in with a shot.

‘‘We ex­port to the world, and we still make ev­ery­thing here,’’ Kiser said.’’It’s the only place in New Zealand that you can come here, you can draw up some­thing, and you can even have it zinc plated at the end of it - so what­ever steel, rock, plas­tic, you name it, we can make it.’’

Carac Group is best known for its trailer cou­plings - which Burl­ing cre­ated nearly 30 years ago and track grips.

‘‘The world is our mar­ket.’’

John Burl­ing

‘‘The trailer cou­plings are now in the USA, Europe, South Amer­ica, Aus­tralia, New Zealand,’’ Kiser said.’’Then we’ve got a track grip now which you put on trac­tor ve­hi­cles for ex­tra trac­tion, so in the snow and the mud peo­ple just park their dig­gers up and now they can put these on.

‘‘We sell those into the USA, Canada, UK, Aus­tralia, New Zealand.

‘‘And in Amer­ica we’re well known for our qual­ity here in New Zealand, es­pe­cially with our no.8 wire, we’ve got a fix it, can do at­ti­tude.’’

Burl­ing said the hero award was the first na­tion award they had re­ceived, and he hoped they could take out the ul­ti­mate award due to their in­ter­na­tional in­ter­est.

‘‘Taranaki is very small for us, the world is our mar­ket,’’ he said. Kiser agreed.

‘‘To win the hero award was awe­some and to win the next one would be amaz­ing,’’ she said. ‘‘You’ve got the big brands that ev­ery­one knows about, and ev­ery­one uses, but here we’ve got the in­no­va­tion and a bit of dif­fer­ence.’’

To vote for Carac Group to win the New Zealand Made Ul­ti­mate Hero Award go to www.carac.nz


Yvonne and John Burl­ing of Carac Group - their Eltham busi­ness ex­ports to the world.

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