Fiel­d­ays 2011 al­ready on track

South Waikato News - - RURAL DELIVERY -

More than two-thirds of agri­cul­tural sites have been snapped up for next year’s Fiel­d­ays, only three months af­ter the 2010 event.

Or­gan­is­ers of the ru­ral trade show this month re­leased the prospec­tus for the 2011 event to be held from June 15-18 at Mys­tery Creek Events Cen­tre, Hamil­ton.

Some 70 per cent of all agri­cul­tural sites have been re­served for Fiel­d­ays 2011 since July.

The agri­cul­tural area dom­i­nates 92 per cent of Fiel­d­ays ex­hi­bi­tion space, with the com­ple­men­tary Ru­ral Liv­ing area tak­ing just 8 per cent of space.

In its 43rd year, Fiel­d­ays hosts on av­er­age 1000 ex­hibitors on 1400 sites within the 40ha ex­hi­bi­tion and demon­stra­tion space. The an­nual four-day event at­tracts in ex­cess of 120,000 vis­i­tors, pro­vid­ing ex­hibit­ing busi­nesses the ul­ti­mate con­nec­tion to farm­ing cus­tomers, both lo­cally and in­ter­na­tion­ally.

The Na­tional Fiel­d­ays So­ci­ety has main­tained the ma­jor­ity of site prices, keep­ing rates on par with the 2010 event.

The premier fea­ture and top­i­cal theme of Fiel­d­ays 2011 is Break­ing Bar­ri­ers to Pro­duc­tiv­ity, which will of­fer farm­ers so­lu­tions to ob­sta­cles that sti­fle pro­duc­tion.

Re­sult­ing from the suc­cess of 2010’s re­lo­ca­tion, Fiel­d­ays In­no­va­tion Cen­tre moves to a larger area on M Road.

Due to de­mand for more space; the num­ber of sites in the In­ter­na­tional Ex­hi­bi­tion area of Mys­tery Creek Pavil­ion has in­creased.

The re­cent re­moval of the Dome build­ing means ad­di­tional out­door sites in the Ru­ral Liv­ing area, which is also home to the Kiwi’s Best food mar­quee.

Site al­lo­ca­tion for 2011 will take place from De­cem­ber 1.

Ap­pli­ca­tions re­ceived by this date will be given pri­or­ity over later sub­mis­sions.

Or­gan­is­ers as­sess all ap­pli­cants on the agri­cul­tural rel­e­vance of their core busi­ness in the event nu­mer­ous busi­nesses ap­ply for the same sites.

A bal­lot process will be ex­e­cuted with ap­pro­pri­ate sites al­lo­cated ac­cord­ingly.

GO­ING, GO­ING: Fiel­d­ays or­gan­is­ers have an­nounced key in­for­ma­tion on next year’s event, in­clud­ing site avail­abil­ity, pric­ing and the expo’s theme.

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