Fieldays 2011 already on track
More than two-thirds of agricultural sites have been snapped up for next year’s Fieldays, only three months after the 2010 event.
Organisers of the rural trade show this month released the prospectus for the 2011 event to be held from June 15-18 at Mystery Creek Events Centre, Hamilton.
Some 70 per cent of all agricultural sites have been reserved for Fieldays 2011 since July.
The agricultural area dominates 92 per cent of Fieldays exhibition space, with the complementary Rural Living area taking just 8 per cent of space.
In its 43rd year, Fieldays hosts on average 1000 exhibitors on 1400 sites within the 40ha exhibition and demonstration space. The annual four-day event attracts in excess of 120,000 visitors, providing exhibiting businesses the ultimate connection to farming customers, both locally and internationally.
The National Fieldays Society has maintained the majority of site prices, keeping rates on par with the 2010 event.
The premier feature and topical theme of Fieldays 2011 is Breaking Barriers to Productivity, which will offer farmers solutions to obstacles that stifle production.
Resulting from the success of 2010’s relocation, Fieldays Innovation Centre moves to a larger area on M Road.
Due to demand for more space; the number of sites in the International Exhibition area of Mystery Creek Pavilion has increased.
The recent removal of the Dome building means additional outdoor sites in the Rural Living area, which is also home to the Kiwi’s Best food marquee.
Site allocation for 2011 will take place from December 1.
Applications received by this date will be given priority over later submissions.
Organisers assess all applicants on the agricultural relevance of their core business in the event numerous businesses apply for the same sites.
A ballot process will be executed with appropriate sites allocated accordingly.
GOING, GOING: Fieldays organisers have announced key information on next year’s event, including site availability, pricing and the expo’s theme.