You can see these tankers for miles

South Waikato News - - NEWS -

They’re high tech. Now they’re high-vis too. By April 2011, Fon­terra’s en­tire fleet of 480 milk tankers will be decked out in the truck equiv­a­lent of high-vis vests, mak­ing New Zealand roads safer.

Fon­terra’s man­ag­ing di­rec­tor of trade and op­er­a­tions, Gary Ro­mano said the first units fea­tur­ing the high vis­i­bil­ity makeover will hit the road next week on 1 De­cem­ber.

‘‘Our tankers are the em­bod­i­ment of Kiwi in­ge­nu­ity with sta­teof-the-art kit to sched­ule and monitor tanker runs and test milk qual­ity.

‘‘Now this in­ge­nu­ity is matched by the de­sign of the tankers which has pushed the bound­aries of de­sign technology to cre­ate a tanker that will both re­flect in the dark and stand out dur­ing the day,’’ Mr Ro­mano said. Each tanker and trailer is cov­ered with moon and star graph­ics, in­clud­ing the South­ern Cross, vis­i­ble to other road users at night for up to 300 me­tres.

By day, the moon changes to a sun, the stars go out and the scene changes to blue skies and green pas­tures.

The de­sign con­veys in im­ages that Fon­terra is a truly day/night 24-hour op­er­a­tion, bring­ing dairy’s ben­e­fits to the world with a fleet that trav­els a to­tal of 81 mil­lion kilo­me­tres ev­ery year.

‘‘ Feed­back from driv­ers has been very pos­i­tive. Some were scep­ti­cal at first but when they saw the trial tanker at night for the first time, they were con­vinced it was an­other step to­wards be­ing more vis­i­ble and safer on the roads. It’s the equiv­a­lent of driv- ing a high-vis vest,’’ said Mr Ro­mano. ‘‘We’ve been concerned about the num­ber of ac­ci­dents where other road users are col­lid­ing with our tankers. ‘‘Stain­less steel isn’t re­flec­tive. ‘‘ It ab­sorbs light from the head­lights of on­com­ing cars, mak­ing the trail­ers more dif­fi­cult to see, so again the driv­ers wanted much more vis­i­bil­ity along the full length of the ve­hi­cle.

‘‘ We’ve de­liv­ered end-to-end graph­ics and they’re very proud of the re­sult.’’

Fon­terra has been ac­tive in pro­mot­ing safety on the roads with on­go­ing de­fen­sive driv­ing train­ing for its driv­ers and its do­na­tion of over 5,000 high vis safety vests and 2,200 bi­cy­cle hel­mets to chil­dren in schools near its man­u­fac­tur­ing sites across New Zealand.

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